Muundo Unless Agency Tovuti na Fanny De Bray ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Tovuti na Wavuti.

ChumaTovuti· 2022

Unless Agency Tovuti

na Fanny De Bray

Mteja: Unless agency

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Tovuti

15,425

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #138097

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Unless Agency Tovuti

Wakala wa Unless ni tovuti iliyoundwa kama sehemu ya utambulisho mpana wa chapa kwa ajili ya wakala wa ushauri na mawasiliano. Tovuti hii ilitengenezwa baada ya uchambuzi wa soko kuhusu mienendo, mahali pa washindani sokoni, na taratibu za sekta husika, ambao ulipelekea kuundwa kwa jukwaa la chapa linaloainisha ujumbe muhimu. Muhtasari wa nembo-herufi (monogram) ya chapa umetumika kuchora maumbo ya kijiometri ya duara ambayo hupanga muundo wa maandishi na picha, na pia kuunda alama zinazodhihirisha mambo muhimu. Rangi na picha zimepata msukumo kutoka kwa asili na ulimwengu wa anasa, zikionyesha maadili na mtazamo makini wa wakala huo.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Unless Agency Tovuti ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Unless Agency Tovuti inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Unless Agency Tovuti inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: After carrying out market analysis to learn more about market trends, competitors’ positioning and best practices within the sector, the agency developed a brand platform to structure the key messages to be conveyed. Made For You worked with CJ Agency to come up with a more meaningful name and to create a logo, a brochure and a website.
Vipimo na Ufungashaji: Inspired by the world of publishing, the agency’s brochure goes beyond its history and expertise to highlight the agency’s unique point of view, vision, deeply held beliefs, approach and methods.

The brochure begins with a brand manifesto, written in the style of an editorial, and a data-driven report, inspired by press style guidelines.
Simple but effective diagrams are designed to facilitate reading and maximise the impact of the messages shared.
Lebo: (communication material) (web design) (digital design)
Teknolojia ya Uzalishaji: After several stages of collaborative work to find a meaningful name and messages to convey, the name Unless Agency was chosen:
unless it’s possible to do otherwise
unless we manage to reconcile purpose & growth
unless we can move forward together, differently

It conveys the agency’s core values: boldness and optimism. It echoes the idea that everything is possible with the right means and methods to do things properly and precisely.
Msukumo: The outline of the brand’s monogram is used to draw other circular geometric shapes which structure texts and photos within communication materials and to create icons with which to illustrate key points.

The colours and photographs are inspired by nature, reflecting the agency’s values and ambitions. But they are also inspired by the on-trend yet timeless world of luxury and convey the agency’s unique identity and distinctive approach (particularly in terms of its high standards and focus on precision).
Wanatimu: Amandine Lantelme
Anna Cesa
Fanny de Bray.