Meandre Chupa ya Manukato, Ufungashaji wa Manukato na Jiawei Wu

Muundo Meandre Chupa ya Manukato, Ufungashaji wa Manukato na Jiawei Wu ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

ShabaUfungashaji· 2022

Meandre Chupa ya Manukato, Ufungashaji wa Manukato

na Jiawei Wu

Mteja: Jiawei Wu Design

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Ufungashaji

11,852

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #137809

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Meandre Chupa ya Manukato, Ufungashaji wa Manukato

Meandre ni muundo wa chupa na ufungashaji ulioundwa kwa ajili ya chapa ya manukato asilia. Jina hili linatokana na neno la Kifaransa linalomaanisha mikunjo ya mto. Muundo huu unalenga kutoa uzoefu wa kina wa kutangatanga msituni. Kifuniko kinafuata umbo la tawi linalopinda, na chupa imetengenezwa kwa mti wa mkwaju wa Amerika ya Kaskazini uliopindwa kwa mchakato wa kupinda mbao. Kadi ya taarifa inabeba picha na maelezo ya msitu wa vijijini wa Ufaransa uliochochea harufu hiyo. Ni harufu za asili za mbao pekee zinazotumika katika manukato haya.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Meandre Chupa ya Manukato, Ufungashaji wa Manukato ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Meandre Chupa ya Manukato, Ufungashaji wa Manukato inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Meandre Chupa ya Manukato, Ufungashaji wa Manukato hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The packaging system of the méandre is mainly focus on creating an immersive experience for customers to bring them wandering in forest with the footprints. The cap design reflects the image of natural shape with its bending branch. All stone-made bottle is an important representation of the beauty of nature. With the photo and description on the information card, users can picture the exact moment that the perfumer experience back in that little French rural forest. No matter where the customers live their lives, the méandre can bring them to the verdant forest immediately not only with the scent but with the whole packaging experience design.
Vipimo na Ufungashaji: The product's design used a vector graphics editor. As a vector graphic, it can be scaled up and down without any loss to the quality of the image. The packaging final design was submitted in both RGB and CMYK color variants for printing and social media marketing. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Lebo: Package Design, Perfume Bottle, Fragrance, Art Direction, Natural, Product
Teknolojia ya Uzalishaji: All the graphics were made in Adobe Illustrator to remain the vector quality. Final designs were delivered in RGB, CMYK, and Pantone colors in order to keep the brand color appearance consistent throughout all media. The bottle design uses Rhino to build it and choose a wood bending process with North American walnut.
Changamoto ya Ubunifu: The visual translation of natural elements and brand image needs to find a balanced and creative point.The bottle package design is an innovative design with a complex structure, and the machining qualification rate is the biggest challenge encountered by this project.
Utafiti: The objective starts from brand experience, brand personality and character definition, target audience. The experience defined – a journey in the forest with footmarks. Méandre is elegant, natural and chic. Thorough research of the history of perfume package design is conducted before concept development. Compared to other graphic design projects, I conducted way more user interviews and workshops on méandre due to its genuine quality of heavy user/customer interaction. It was a very interesting experience for me to deeply co-create concepts and content with users.
Msukumo: The brand personality and design was inspired by the French word "méandre", which means "curves of a river." Notes of this fragrance last longer with experiencers, which form a subtle hint haunted with them. The design translated the experience into an immersive journey with natural and woody notes. Moreover, the package delivers a sustainable design concept. The main purpose of this project is to represent the experience of forest wandering.
Muda wa Mradi: The project started in 2020 and finished in 2021.
Mtiririko wa Uendeshaji: Méandre is a natural perfume brand. The fragrance profile is based on the natural, woody notes to give users an experience and feeling that they are walking in the forest, thus only natural scents were selected as the ingredients.
Hataza: Jiawei Wu
Wanatimu: Jiawei Wu
Haki za Picha: Design:Jiawei Wu
Photo Credits: Sonia Szostak