Sxdesign Primary Function: Utambulisho wa Chapa na Sxdesign

Muundo Sxdesign Primary Function: Utambulisho wa Chapa na Sxdesign ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2022

Sxdesign Primary Function: Utambulisho wa Chapa

na Sxdesign

Mteja: Sxdesign

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

50,087

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #137585

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Sxdesign Primary Function: Utambulisho wa Chapa

Sxdesign ni utambulisho wa chapa ulioundwa kwa ajili ya studio ya usanifu iliyoko Beijing, China. Kila undani wa nembo hufuata uwiano wa 1:1.414, jambo linalofanya alama hiyo kuonekana ikiwa imekamilika na iliyotulia. Vipengele vidogo vya kigrafiki kwenye pembe hukumbusha alama za kunukuu na huzunguka miraba ya nembo. Mpangilio huu huifanya alama kuwa ya ulinganifu na huashiria unukuu, uwekaji alama na tafsiri ya lugha na mawazo. Kupitia grafiki za mwendo, nembo pia inaweza kukua na kuwa muundo wa jadi wa Kichina wa jina la studio, ikiunganisha jadi na usanifu wa kisasa.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Sxdesign Primary Function: Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Sxdesign Primary Function: Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Sxdesign Primary Function: Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The logo can grow into its traditional Chinese name, linking history and future dynamically. The graphics in the corner is reminiscent of quotation marks and gives imaginary meaning to the rectangles in the logo. This design not only makes the logo symmetrical, but also implies a citation, markup, or modification of human language and thoughts. So, it tells that the brand creates and values language and idea of client and user, such as requirements, knowledge, or the attitude of sxdesign itself.
Vipimo na Ufungashaji: It can be print on various size and material.
It also can grow into its classical style Chinese name by motion graphs.
Lebo: Brand Identity, Chinese, Modern, Traditional, Orange, Language
Teknolojia ya Uzalishaji: Every detail of the logo uses a 1:1.414 ratio. This proportion makes the logo look compact and composed. In the left and right direction, the circle slightly protrudes from the rectangle to compensate for the visual deviation.
Changamoto ya Ubunifu: The Chinese name and core concept of Sxdesign are very profound and abstract. At the same time, sxdesign also hopes to convey its emphasis on the connection between tradition and modernity. The challenge of the project is to use a simple and modern logo to convey rich information while making a connection with the Chinese name.
Utafiti: Research has shown that the similar elements can evoke familiar experiences in human brain. The symbol similar to quotation marks, and the visual framework similar to the citation remind people of related experiences about language. Sxdesign uses such brand image to express that it attaches great importance to information and hopes to create significance for the world through design, just like people use language to build meaning.
Msukumo: As a design studio in China, “SX” stands for Chinese “ShangXiang” which taken from “Yi Chuan”. The name expounds the brand core opinion: To build significance of daily life through the observation, extraction, abstraction and reorganization of phenomena. We think the role of human language is the same too. So, we excite people's imagination of language to express the culture of the brand and to build a connection between the logo and the Chinese name.
Muda wa Mradi: Fr. November 2021 to January 2022, Beijing, China.
Mtiririko wa Uendeshaji: The brand stimulates a kind of imagination about language, that is, sxdesign is glad to face people's various languages and ideas, such as the phenomena of market, the voices of clients, the requirements of users. And then the brand can cite them, understand them, mark them, communicate with them and create significance through them.
Hataza: Sxdesign
Wanatimu: Xu Chen
Rong Zhang
Fangbo Wu
Hao Huang
Qian Hao
Beibei Liu
Yingfei Sun
Tianshu Liu
Haining Jiang
Shulong Li
Zhihuan Yuan
Mingjie Zhang
Yan Liu
Haki za Picha: Sxdesign