Wuliang Image Ufungashaji wa Kileo na Luo Heng

Muundo Wuliang Image Ufungashaji wa Kileo na Luo Heng ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2022

Wuliang Image Ufungashaji wa Kileo

na Luo Heng

Mteja: Laboratory and Hopeful

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

17,668

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #133952

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Wuliang Image Ufungashaji wa Kileo

Wuliang Image ni muundo wa ufungashaji wa kileo ulioundwa kwa ajili ya chapa ya Baijiu ya Kichina. Umbo la chupa limehamasishwa na chupa ya Mwezi ya Nasaba ya Ming, na mwili wake wa mviringo unaashiria mwezi mpevu na wazo la kuungana tena. Mistari iliyopinda na milia inayofanana na mawimbi ya maji huifunika chupa kama hariri. Mwili wa kioo umepigwa mchanga na unabeba nembo ya rangi ya dhahabu-waridi iliyochongwa, huku sehemu ya juu ya chupa ikitumia mchakato wa kupaka chuma usio na mng'ao. Kisanduku kimetengenezwa kwa akriliki ya dhahabu isiyong'aa yenye chuma cha nakshi na uchapaji wa moto. Umbo la nyuma linalopitisha nuru kwa kiasi hutoa mshiko thabiti na wenye faraja.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Wuliang Image Ufungashaji wa Kileo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Wuliang Image Ufungashaji wa Kileo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Wuliang Image Ufungashaji wa Kileo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The design of Wuliang Image adopts abstract and artistic elements to make the visual experience full of imagination, uses modern methods to convey the essence and connotation of Chinese traditional culture and show the unique charm of oriental culture. Wuliang Image perfectly integrates the historical weight of Chinese Baijiu with modern fashion elements, which matches the brand slogan of “Wuliang Quality, Oriental Image”.
Vipimo na Ufungashaji: The bottle is wrapped by water wave stripes just like the water wave is embracing the bottle body, the translucent grinding texture brings a special visual pleasure and upgrade the tactile experience for stable and comfort grip.
Lebo: Liquor packaging, Chinese traditional culture, oriental culture, container design, ethnic culture, modern design
Teknolojia ya Uzalishaji: The bottle body is made of glass with sandblasting process and embossed with rose gold logo; the top of the bottle uses matte metal electroplating process; the box body is made of frosted gold acrylic with relief metal and hot stamping process.
Changamoto ya Ubunifu: This packaging integrates the brand culture of Wuliangye, modern culture and oriental culture. Through the unique letter design of "Wuliang" and "Image" and the red frosted bottle cap, it inherits the brand's culture well. At the same time, it uses the elements such as "curve lines" and "waves" and multiple processes including engraving, embossing, hot stamping, electroplating, etc. to combinate the essence of oriental culture and modern culture better.
Utafiti: Research type: liquor packaging design;
Research goal: to give Wuliang Group a new cultural character;
Research direction: integrating oriental culture and modern culture;
Research methods: online data, classic books, fieldwork and interview;
Social influence: Wuliang Image bottle packaging combines classic and fashion. With profound cultural heritage, it shows the confidence of Chinese liquor culture and brand and the image of Chinese Baijiu products in the new era.
Msukumo: The design inspiration of the bottle comes from the Ming Dynasty "Moon bottle". The bottle body resembles the full moon conveying the meaning of “reunion". The bottle is decorated with flexible lines conveying the meaning of “the Chinese Baijiu is the burning water,” the bottle is wrapped by water wave stripes that look like the silk, which is full of Chinese traditional culture character.
Muda wa Mradi: The project started in September 2021 in Torino and finished.
Mtiririko wa Uendeshaji: For the bottle design, the imagination (frosted water waves) generated from “Image” embraces “Wuliang”; In other words, the Wuliang Image is the most imaginative, artistic design in Wuliangye, giving Wuliang Group a new cultural character.
Wanatimu: Luo Heng
Haki za Picha: Luo Heng