Muundo Shengming Shijia Kisanduku cha Zawadi cha Chai na Hangzhou Xianlin Tea Co., Ltd. ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2022
Shengming Shijia Kisanduku cha Zawadi cha Chai
na Hangzhou Xianlin Tea Co., Ltd.
Mteja: Hangzhou Xianlin Tea Co., Ltd.
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #133573Muundo
Kuhusu Shengming Shijia Kisanduku cha Zawadi cha Chai
Shengming Shijia ni kisanduku cha zawadi cha chai kinachoonyesha mandhari ya eneo husika yaliyounganishwa na utamaduni wa chai. Kisanduku cha nje kinaonyesha upya mandhari yajulikanayo kama Vidimbwi Vitatu Vinavyoakisi Mwezi, kilichotengenezwa kwa karatasi kwa kutumia mbinu za uchapishaji na uchapaji wa muhuri. Rangi kuu ni bluu ya wino, ambayo inakumbusha usiku. Nusu mbili zilizotobolewa kwenye kisanduku cha nje huungana kuunda mwezi mkamilifu kabla ya kifurushi kufunguliwa. Kisanduku cha nje huvutwa kutoka pande mbili, kikifichua chapa za mwezi za mviringo zilizopangwa kwa uzuri kwenye kisanduku cha ndani. Muundo huu unaunganisha mandhari maarufu ya eneo husika na hali tulivu ya kuonja chai.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Shengming Shijia Kisanduku cha Zawadi cha Chai ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Shengming Shijia Kisanduku cha Zawadi cha Chai inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Shengming Shijia Kisanduku cha Zawadi cha Chai ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- With tea-related local scenery represented, the tea packaging communicates the product information to users. It highlights the landmark building and reproduces the sight Three Pools Mirroring the Moon. The design of the inner box originates from the moon evoking the atmosphere of serenity&permanency and the memory of tea-tasting.
- Teknolojia ya Uzalishaji
- It adopts paper materials and printing&stamping techniques to reproduce the sight on the outer box. The main color, ink blue exactly echoes the night. The round film prints on the inner box evoke associations with the full moon for users.
- Changamoto ya Ubunifu
- How to combine the visual elements and the operation, reproduce the local sight, associate it with our product and appeal to young consumers are what the difficulties of design lie at.
- Utafiti
- A cultural document Records of the West Lake complied in the Qing dynasty depicted Three Pools Mirroring the Moon in such words: When the Mid-Autumn Festival approaches, the moonlight passes through three stone pagodas and casts itself on the West Lake. The candle light in the pagodas, the moonlight and the glistening lake reflect each other bewildering visitors by their real face. Therefore, it was entitled the supreme fairyland in the West Lake.
- Msukumo
- In order to emphasize the local features of the product, it selects one of the most prominent local sights Three Pools Mirroring the Moon as the main design pattern. Besides, in order to reproduce the atmosphere of serenity, our designer consulted abundant historical documents and relevant photographs at the very beginning.
- Muda wa Mradi
- In August, 2020, the project was completed in Hangzhou City, Zhejiang Province, China and went on sale at the online platform of the brand.
- Mtiririko wa Uendeshaji
- There are two hollowed halves on the outer box merging together to naturally form the full moon before unwrapping the packaging. Users can draw the outer box from two sides leaving the scene that instead of the previous hollowed halves of the moon, the neatly-arrayed full moons on the inner box gradually appear into sight.
Imedhaminiwa
Gundua Zaidi ya Designers.org
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Zaidi ya Kuchunguza
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