Fondazione Alinari Utambulisho wa Chapa na Frush Design

Muundo Fondazione Alinari Utambulisho wa Chapa na Frush Design ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

FedhaMchoro· 2021

Fondazione Alinari Utambulisho wa Chapa

na Frush Design

Mteja: Frush | Creative studio

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mchoro

43,653

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #125706

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Fondazione Alinari Utambulisho wa Chapa

Fondazione Alinari ni utambulisho wa chapa ulioundwa kwa ajili ya Fondazione Alinari per la Fotografia, taasisi ya umma iliyoanzishwa mjini Florence kwa ajili ya uhifadhi, usimamizi na uendelezaji wa makusanyo ya picha ya Alinari. Utambulisho huu umejengwa kuzunguka herufi ndogo A, ikiwa ni ufananisho wa kioo cha kamera, ambacho pia hufanya kazi kama kiunzi cha picha kutoka kwenye kumbukumbu za kihistoria. Uandishi wa herufi wenye mtindo wa uchongaji na mchanganyiko wa rangi nyeusi na nyeupe hukumbusha mwanga na kivuli. Mfumo huu hutumika kwenye vifaa vya kuchapisha, tiketi, katalogi, bidhaa za mauzo na tovuti.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Fondazione Alinari Utambulisho wa Chapa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Fondazione Alinari Utambulisho wa Chapa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Fondazione Alinari Utambulisho wa Chapa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Brand Design and hole visual identity for "Fondazione Alinari per la Fotografia", the new body founded in Florence by the Tuscany Region for the conservation, management and promotion of the Alinari photographic collections. Its birth marks a new beginning in the long history of the archive (from 1852).
Vipimo na Ufungashaji: Business cards, Folders, Envelopes, Notes, Posters, Entrance tickets, Catalogue, Badge, sanitizing gel, merchandising (such as: mugs, T-shirts, pins, shoppers). Than web site redesign and brand presentation Video
Lebo: brand design, merchandising, print materials, visual identity
Teknolojia ya Uzalishaji: Brand design and visual identity and language.
Changamoto ya Ubunifu: The main purpose of the foundation is to promote a widespread culture of photography, starting with the Alinari collections, while preserving their authentic historical and cultural value, their physical integrity, and guaranteeing the best conditions for increased awareness of and access to them. So the design had to reflect the long history behind and at the same time to stand out from the previous brand.
Utafiti: The previous brand was a private subject. The new one is a public institution held by Tuscany Region which recognised the exceptional cultural value of the Alinari holdings and resolved to purchase them and began an operation of cultural policy and investment, which has saved this archive, one unique in the world for its size and value, from dispersal and dismemberment, while also guaranteeing its future use and accessibility.
Msukumo: The term photography comes from a Greek compound word, light and handwriting, literally "writing with light". Brand features are: Sculptural lettering, Black and white (light and shadow), Accent on "Alinari" word, Focus on the letter A (lowercase, as abstraction of the camera lens). The A is photo container to represent the huge and historical Alinari archive.
Muda wa Mradi: The project started in October 2020 in Florence (Italy) and it is still going on.
Mtiririko wa Uendeshaji: It's a brand identity project to identificate a new public subject.
Hataza: Copyrights belong to Giuditta Valentina Gentile, 2020-2021.
Wanatimu: Giuditta Valentina Gentile