Muundo The Taste of Heritage Kahawa Ya Papo Hapo na Shawn Goh Chin Siang ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2021
The Taste of Heritage Kahawa Ya Papo Hapo
Mteja: Hai Soon Leong Sdn. Bhd
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #123769Muundo
Kuhusu The Taste of Heritage Kahawa Ya Papo Hapo
Muundo huo ulitokana na historia ya mteja - biashara ya familia, kutoka kizazi hadi kizazi. Ili kuhifadhi na kupitisha ladha, bidhaa ya 'Ladha ya Urithi' ilizinduliwa. Pia hutumika kama ishara ya utalii wa Malaysia, hivyo mbunifu alikuja na dhana ya kuhifadhi urithi wa kitamaduni, kuingiza mawazo ya mteja, kuunganisha tamaduni za muda mrefu za makabila mbalimbali katika kubuni ili kufanya watu wengi kuelewa utamaduni wa Malaysia na. kuwa na shauku kuhusu Sanaa ya Malaysia.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
The Taste of Heritage Kahawa Ya Papo Hapo ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. The Taste of Heritage Kahawa Ya Papo Hapo inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. The Taste of Heritage Kahawa Ya Papo Hapo ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- The packaging designs vary for its 3 flavours. The designer wants to present the vanishing local heritage in the designs. Different images are on both sides of the package: Peking Opera for Chinese culture; peacock for Indian and Wayang kulit for Malay. Each package shows precious cultural arts of respective ethnic groups with multicultural integration on the left.
The unique Malaysian batik pattern is cleverly tied in with the overall design to complete its exclusive local taste. - Vipimo na Ufungashaji
- The big packaging measures 24.9cm x 17.9cm x 7cm and the small one measures 4cm x 16.2cm
- Lebo
- Malaysia, Malaysia Culture, Branding, Packaging Design, Coffee
- Teknolojia ya Uzalishaji
- The net weight of the 3 packaging is 450g. In consideration of the uniqueness of the style, the designer chose aluminum foil matt to match with the pantone colour used on the package. In order to reserve the aroma of coffee and to avoid the direct sunshine, aluminum foil glossy was used for the inner package.
- Changamoto ya Ubunifu
- Since the design concept of this project is about the Malaysian cultural heritage, plenty of vibrant colours would be applied and that had imposed difficulty on printing. However, as the saying goes, ‘where there’s a will, there’s a way.’ The designer managed to find a solution with the help of his partner.
- Utafiti
- The designer discovered that certain precious cultural heritages of various ethnic groups are gradually vanishing. Arts that could be found everywhere are now nowhere to be found. For the sake of our future generations, he decided to preserve these cultural heritages so that the future generations can enjoy, benefit and learn from the legacy of the past. While searching for the information, he kept recalling his previous experience and restore it with drawings.
- Msukumo
- After having a deep understanding of the product, the designer instinctively associates the taste with the 3 main races, and realizes that it’s hard and rare to find any product which can perfectly represent Malaysia. We are experiencing the vanishing of cultural heritage. In order to preserve local cultural heritage, the designer combines the culture and art of each ethnic group with its authentic ethnic styles.
- Muda wa Mradi
- Project began in June 2020 and completed in August 2020, exhibited at Malaysia on first quarter in 2020.
- Mtiririko wa Uendeshaji
- The product is a collaboration between the company and Pulau Langkawi Tourism Bureau, to promote the development of the local tourism. The designer hopes to make the place more well-known through the introduction of this aromatic local product to the international markets.
- Hataza
- -
- Wanatimu
- Creative Director : Shawn Goh
Copywriter : Eric Liyao
Packaging ：Jayce Hee - Haki za Picha
- Image #1: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #2: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #3: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #4: Shawn Goh Design Lab. Sdn Bhd., 2020.
Image #5: Shawn Goh Design Lab. Sdn Bhd., 2020.
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