Beer Mail by Volfas Engelman Ufungashaji wa Bia ya Ufundi na Bold Brands

Muundo Beer Mail by Volfas Engelman Ufungashaji wa Bia ya Ufundi na Bold Brands ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2021

Beer Mail by Volfas Engelman Ufungashaji wa Bia ya Ufundi

na Bold Brands

Mteja: Bold Brands

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

26,502

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #122875

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Beer Mail by Volfas Engelman Ufungashaji wa Bia ya Ufundi

Beer Mail ni muundo wa ufungashaji kwa aina mbalimbali za bia za ufundi. Lebo zimeundwa kwa mfumo unaofanana na stempu za posta, ikiwa ni marejeo ya jina la chapa na sifa ya stempu za kukusanywa. Kila aina ina mchoro wa mkusanyiko unaounganisha vipengele ambavyo kwa mtazamo wa kwanza vinaonekana kutokuwa na uhusiano. Viungo vinavyotumika katika bia vimefichwa ndani ya michoro, ili mtumiaji aweze kuvitafuta. Bia inauzwa katika chupa za glasi za mililita 330 zenye lebo zilizochapishwa kidijitali na katika mikebe iliyochapishwa ya mililita 500. Muundo unaakisi kiasi kidogo cha uzalishaji wa aina hii.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Beer Mail by Volfas Engelman Ufungashaji wa Bia ya Ufundi ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Beer Mail by Volfas Engelman Ufungashaji wa Bia ya Ufundi inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Beer Mail by Volfas Engelman Ufungashaji wa Bia ya Ufundi ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Exceptional taste beer causes a surprise to your taste buds, and our goals was to convey that same kind of surprise visually. Every label must not only be unique, unusual and not only attract attention but to keep it for a little while. It was important not only to make it attractive but also create the association with the taste at the same time letting the consumer to find ingredients used in making of the beer hidden all over the vivacious illustrations.
Vipimo na Ufungashaji: 500 ml cans HD printed.
330 ml glass bottles with labels.
Lebo: Craft beer, Beer mail, Alaus laiskai, Collage, Mail, Post Stamp
Teknolojia ya Uzalishaji: Bottle labels was produced by digital printing technolgy in brewery. Cans was printed in Can printing house.
Changamoto ya Ubunifu: Gentleman is the brand character of Volfas Engelman which is the head brand Beer Mail trademark. And the challenge in this case was to combine this “chatty extrovert” design of craft beer with the gentleman qualities of head brand at the same time avoiding to appear casual and visually similar to a classic beer. Collage graphics together with a postage stamp resembling label was the answer in this case, combining art courage and gentlemenhood into unique visual identity.
Utafiti: Craft beer category is exceptional in the field containing bold package designs and creative illustrations. Big part of labels are exactly that which helps to stand out and highlight the courage of producer as well as unique qualities of product itself. Sometimes even chaotic illustrations helps to reveal that rebellious approach to beer making.
One of the most important goals was to find that exclusive style and to make this product noticeable in this challenging market.
Msukumo: The name Beer Mail made us look at the subject of mail. The frame of the stamp was inspired by the idea of the post stamps and how unique it can be, oftentimes even collection worthy. The products are exclusive and produced in small quantities, so we wanted this to be reflected in a design of each label. Every beer type has a unique combination of unexpected flavours that sets the tone for a collage style illustrations combining elements that are inseparable at the first glance.
Muda wa Mradi: This project started in January 2020 and is still ongoing adding a new variety every other month.
Mtiririko wa Uendeshaji: Beer Mail brand products are produced by one of the biggest local breweries and standard packaging mediums was presented as an only option for the time being. Only challenge was to blend in existing craft beer market as smooth as possible. Therefore 330ml bottles and 500ml cans were selected as the primary packaging.
Wanatimu: Creative Director: Motiejus Gaigalas
Graphic Design: Sandra Ramoskaite
Haki za Picha: Illustrations & Visuals: Sandra Ramoskaite