Muundo Flowering Street Utambulisho wa Chapa ya Hisani na Mingjun Jiang ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2021
Flowering Street Utambulisho wa Chapa ya Hisani
Mteja: Monka Design
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #121372Muundo
Kuhusu Flowering Street Utambulisho wa Chapa ya Hisani
Flowering Street ni utambulisho wa chapa ya hisani ulioundwa kusaidia watu wasio na makazi jijini London. Chapa hii inawawezesha wauzaji wasio na makazi kupata kipato kwa kuuza maua kwa bei za kawaida za soko, badala ya kutegemea michango. Umbo la nembo limechochewa na alama za barabarani za London, likirejelea msemo wa marafiki wa mtaani unaotumiwa miongoni mwa watu wanaolala nje. Kila fungu la maua limefungwa kwa magazeti ya zamani yaliyokusanywa, likafungwa kwa kamba ya asili ya katani na kuambatanishwa na kadi ya shukrani. Matumizi ya vifaa asilia vinavyoweza kutumika tena huweka gharama za ufungashaji chini, hivyo kuwezesha kusaidia wauzaji wengi zaidi.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Flowering Street Utambulisho wa Chapa ya Hisani ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Flowering Street Utambulisho wa Chapa ya Hisani inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Flowering Street Utambulisho wa Chapa ya Hisani hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Flowering Street is aim at encouraging the homeless to believe in themselves and do a real job to cover their daily life, rather than depending on the donation till death. The shape of the logo was inspired by street signs in London, and a more interesting reason is that, homeless people would call each other street friends because they mostly sleep on the street. The street sign can be in good harmony with the situation of street, thus a proper choice to be the brand logo.
- Vipimo na Ufungashaji
- In the design of the flower wrapping, For reducing unnecessary fancy decorations on the packaging, using old newspapers (such as those collected at subway stations) and natural hemp ropes as tools. And to make it a warm brand, every bunch of flower sold by the homeless will be attached with a Thank You card, showing the gratitude and encouragement from the shops and the homeless, saying thank you for supporting the homeless. All of the above are made from recyclable natural materials, which can help to save money on packaging to support more homeless people.
- Lebo
- charity, homeless, London, branding, visual, identity, flower
- Teknolojia ya Uzalishaji
- Flowers sold by the homeless.
- Changamoto ya Ubunifu
- 1. How to make the project sustainable?
2. The Editorial Department of The Big Issue worried about the business license if this project gets applied, which reminds me to figure out the rules of selling on the street to make sure that everything is legal.
3. The visual effects that draw social attention are usually strong visual effects and bold fonts, but floral brands are usually slender and elegant. How to make this visual system suitable for the above two situations? - Utafiti
- This project combines various research methods, including face-to-face interviews, participated in various volunteer activities, field trips with homeless, literature reading and other methods, to help to understand the current situation of the British homeless, reveal the underneath causes of this social phenomenon.
Summary: Through communication with different groups of people, problems such as business licenses, human management, preservation of fresh flowers, and finances, were found and taken into consideration in the proposal of this welfare brand. - Msukumo
- According to the statistics of the Guardians in 2018, more than 3,000 people were found sleeping rough in London between July and September 2018. Related researches and social opinions also show the vital importance of highlighting this issue and finding a creative way to contribute to it. I was shocked and decided to try to create a brand with my brand knowledge and professional design skills, to draw the attention from different groups of the whole society and support the homeless.
- Muda wa Mradi
- The project started in January 2019 in London and finished in July 2019. It took about 7 months from design research, brand positioning to visual design.The target people is homeless in the UK. The original area of this welfare business in within London, and maybe next step is to expand the brand into other cities all over UK, and then make it a global brand.
- Mtiririko wa Uendeshaji
- Flower is an ideal charity product that can both draw the attention from the passengers and easy to get participate for the homeless. It also has a reasonable price which should be in consistent with the general market status, so that the homeless will get a part of the profits as their income.
- Hataza
- none
- Wanatimu
- Mingjun Jiang
- Haki za Picha
- Main Image is Image#Photographer: Yi Du, Flowering Street,2019 , Optional Imang is Imange#4Photographer: Mingjun Jiang, Flowering Street,2019
Imedhaminiwa
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