Muundo MG iSmart Kiolesura cha Mfumo wa Habari na Burudani na Star ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Kiolesura, Mwingiliano na Uzoefu wa Mtumiaji.
DhahabuKiolesura· 2021
MG iSmart Kiolesura cha Mfumo wa Habari na Burudani
na Star
Mteja: SAIC Overseas Intelligent Mobility Technology Co., Ltd.
Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Kiolesura
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #120910Muundo
Kuhusu MG iSmart Kiolesura cha Mfumo wa Habari na Burudani
MG iSmart ni kiolesura cha mfumo wa habari na burudani kilichoundwa kwa ajili ya magari ya chapa ya MG. Kiolesura hiki kinasaidia uzinduzi katika soko jipya kwa suluhisho maalum lililojengwa kuzunguka muunganisho, sehemu za mguso za kidijitali na wasaidizi mahiri. Utafiti na vikao vya kubuni mawazo pamoja na timu ya chapa na wateja katika masoko lengwa viliongoza mtiririko wa matumizi ya watumiaji. Dhana tatu za mwingiliano zilitengenezewa mifano ya awali, na mielekeo sita ya kuona ilijaribiwa kabla ya mwelekeo mmoja wa mwisho kuchaguliwa na kuendelezwa kwa kina. Magari yaliyowekewa MG iSmart yapo barabarani nchini India na Thailand.
Utambuzi
Kuhusu Tuzo ya Dhahabu ya A' Design Award
MG iSmart Kiolesura cha Mfumo wa Habari na Burudani ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. MG iSmart Kiolesura cha Mfumo wa Habari na Burudani inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. MG iSmart Kiolesura cha Mfumo wa Habari na Burudani huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- SAIC s brand MG was challenged with a new market rollout and needed a custom HMI solution to support this strategic initiative. The design embraces new technology trends centered around connectivity digital touchpoints and smart assistants with an intuitive interface that strengthens consumers' emotional relationships with both the vehicle and the MG brand.
- Vipimo na Ufungashaji
- Star s approach ensured that the UX flows were finalized and validated mid project so that the UI kit was ready for engineers to implement and develop. New MG cars equipped with our new HMI solution are now on the road in India and Thailand.
- Lebo
- Infotainment HMI, MG iSmart, UX, Automotive industry, Technology
- Teknolojia ya Uzalishaji
- We began by understanding market trends and competitors. Then we conducted on site ideation to understand the customer journey and quickly prototype core interaction frameworks. Equipped with three interaction concepts we joined forces with SAIC s innovation team to work on the visual design. Together we produced six different design directions tested these internally and selected three finalists. SAIC selected a final design direction and our team developed a detailed visual and motion design.
- Msukumo
- Everything we do here at Star is human centered. We wanted to create an HMI that was not only functional and beautiful but user friendly and seamless. We dug in and hosted numerous creative and research sessions both with the SAIC team and MG customers in respective markets to learn about their needs what engages them and gather data points that empowered our design process to be user-focused from its inception.
- Muda wa Mradi
- Timeline January 2019 until May 2019
HMI was released on time new vehicles were presented on Shanghai Autoshow in April 2019. - Wanatimu
- Star team: Mikhail Rakityaskiy, Head of Design; Vladimir Gnatovych, UX Design Lead; Nikolay Apostol, User Experience Designer; Valery Loboda, Senior UX Designer; Vitaliy Davidenko; UX Designer.
From SAIC team: Ying Bai, UI Designer; Zhao Hua Fang, UI Designer; Shengjie Huang, Senior Product Manager.
Imedhaminiwa
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