Muundo Day One Lebo la Divai na Ximena Ureta ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2021
Day One Lebo la Divai
na Ximena Ureta
Mteja: MontGras
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #119915Muundo
Kuhusu Day One Lebo la Divai
Day One ni muundo wa lebo ya divai ulioundwa kwa ajili ya shamba la mizabibu nchini Chile ambako zabibu huvunwa kwa mikono. Lebo hii inaadhimisha wakati ambapo mtengenezaji wa divai anaamua kuanza mavuno, uamuzi ambao huunda ubora na tabia ya divai. Mchoro unaonyesha mikasi ya mavuno kati ya maua, zabibu na majani ya mzabibu. Muundo huu unashughulikia aina tano za zabibu kutoka mabonde tofauti. Lebo hizi huchapishwa kwa mfumo wa offset kwenye karatasi ya Fasson Cuvee Sable yenye gramu 85 kwa kila mita ya mraba, zikiwa na rangi tatu maalum, karatasi ya dhahabu isiyong'aa, uchapaji wa msukumo na vanishi ya kinga.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Day One Lebo la Divai ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Day One Lebo la Divai inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Day One Lebo la Divai ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Montgras is a hand-harvested vineyard. Day One is a line of sustainable wines by Wines of Chile. Viña Montgras complies with BRC and will obtain the FOR LIFE certification. All Day One grape varieties are summer wines from the best and most renowned valleys in Chile.
Sauvignon Blanc, D.O. Leyda. Chardonnay, D.O. Leyda. Pinot Noir, D.O. Casablanca. Carmenere, D.O. Colchagua. Cabernet Sauvignon, D.O. Maipo. - Vipimo na Ufungashaji
- Burgundy Label Dimension: 105x114 mm. Conicity of 2 mm per side.
Burgundy Label Size: 105x75 mm. - Lebo
- Wine label, packaging, design, MontGras, Ximena Ureta, Day One, Chilean wine.
- Teknolojia ya Uzalishaji
- Printed on Fasson Cuvee Sable paper (85 grs / m2), in 3 special colors, Offset, matt gold foil, stamping and protective varnish.
- Changamoto ya Ubunifu
- MontGras has developed a new brand architecture and positioning and, consequently, the need has arisen to create a new portfolio that is more attractive, relevant and innovative, as well as able to communicate the new positioning sought by the company. "Boldly Attractive", this has been our challenge.
- Utafiti
- Research was conducted into harvesting tools, especially the harvesting scissors used in the MontGras vineyards when the Day One harvest takes place. Extracting from reality an image that represents this handmade work.
We researched different packagings that could speak about harvest, and Selected Harvest and vegan wines around the world, to produce a unique and original design. - Msukumo
- Day One, Selected Harvest, is a design that pays tribute to the moment when a winemaker decides to begin the harvest: a decision that is fundamental to the quality, finish and character of a wine. A balance between sugar, acidity, and tannins. During this process, sugar is transformed into alcohol and, hence, the concentration of sugar in the fruit is key to start the harvest. The harvest scissors have germinated among the flowers that protect the grapes and vine leaves.
- Muda wa Mradi
- This project started in September 2020 in Santiago, Chile, and ended in January 2021.
- Mtiririko wa Uendeshaji
- Day One's consumers are very widely spread, both domestically and internationally, in key markets such as Korea, China, USA, Chile, Canada, Denmark, Brazil, Japan and UK.
- Wanatimu
- Art Direction and Design: Ximena Ureta. Graphic Design: Dante Curin. Production: Juan Rojas. MontGras Corporate Image: Ximena Ureta. Label Printing: Artica impresores. Screw cap: Amcor. Capsule: Torrens.
- Haki za Picha
- Image #1: Estudio Navarro, Image #2: Estudio Navarro, Image #3: Estudio Navarro, Image #4: Jorge Brantmayer, Image #5: Estudio Navarro
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