Timing Sauce Uwekaji Alama za Bidhaa na Wai Ching Chan

Muundo Timing Sauce Uwekaji Alama za Bidhaa na Wai Ching Chan ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ChumaMchoro· 2022

Timing Sauce Uwekaji Alama za Bidhaa

na Wai Ching Chan

Mteja: Timing Sauce

Mshindi wa Tuzo ya Chuma ya A' Design Award katika Kategoria ya Mchoro

10,678

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #118426

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Timing Sauce Uwekaji Alama za Bidhaa

Timing Sauce ni mradi wa uwekaji alama za bidhaa ulioundwa kwa ajili ya mzalishaji wa mchuzi. Kazi hii inahusisha jina jipya la bidhaa, alama (logo), ufungashaji na vifaa vya mauzo. Jina la awali lilirejelea pasta, ambalo halikuwiana na bidhaa zilizokuwa zikiuzwa, hivyo jina jipya likachaguliwa. Alama hiyo inatumia maumbo yasiyo dhahiri yanayowakilisha mchuzi na uso unaotabasamu. Utafiti wa rangi uliongoza uchaguzi wa mchanganyiko wa rangi, na michanganyiko kadhaa ya rangi ilijaribiwa ili kuonyesha furaha na hamu ya kula. Lebo hizo zimechapishwa kwenye PVC inayong'aa na isiyopitisha maji, na zimetengenezwa kwa ukubwa tatu kwa ajili ya chupa za mililita 120, 150 na 180.

Utambuzi

Kuhusu Tuzo ya Chuma ya A' Design Award

Timing Sauce Uwekaji Alama za Bidhaa ni mshindi wa Tuzo ya Chuma ya A' Design Award, utambuzi wenye heshima unaotolewa kwa miundo mizuri inayokidhi mahitaji ya kitaalamu na ya kiviwanda yanayotarajiwa kutoka kwa kazi zilizobuniwa vizuri. Washindi wa Chuma huonyesha ustadi mkubwa, utaalamu wa hali ya juu, uelewa wa kitaalamu na uwezo wa kibunifu wa waumbaji wao. Timing Sauce Uwekaji Alama za Bidhaa inatarajiwa kuwa kazi inayothaminiwa sana, kupendwa na kuenziwa, ambayo ni ya vitendo na bunifu. Muundo huu ulioshinda Tuzo ya Chuma ya A' Design Award unajumuisha mbinu bora za tasnia na una sifa za kiufundi zenye uwezo zilizounganishwa na ujuzi na kipaji. Timing Sauce Uwekaji Alama za Bidhaa inaheshimiwa kwa uangalifu wake na imebuniwa kutoa maboresho ya ubora wa maisha yanayosaidia kuufanya ulimwengu kuwa mahali bora zaidi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Visual, Emotion, Stimulate Appetite.
Founder Lok wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.

The brand name was Timing Pasta which was irrelevant to the existing products they were selling. Therefore, the first mission is to change the brand name to be more connectivity and unique.
Vipimo na Ufungashaji: Sauces Label size:
180ml, 193mmx52mm
150ml, 190mmx42mm
120ml, 165mmx50mm
Lebo: Branding, Logo Design, Packaging, Visual Identity, Food, Sauce, Color
Teknolojia ya Uzalishaji: Label Material: PVC gloss label waterproof
Changamoto ya Ubunifu: In the end, They came up with some color combinations, but the brown color was a little troubling since brown is not good for appetite (except chocolate). After we show to people, the results were positive.
Utafiti: They researched how to communicate with people through colors, it's tricky to use such a bold color in the food industry, so the research objectives are to pick and try different color combinations to deliver the right emotion/feeling in the right color. During the research, they found some data about the meaning of colors and tried to match different combinations, also need to consider the connection with the products.
Msukumo: In the beginning, Lok came to me and said she wanted to rebrand her brand and increase sales and awareness. They desired to bring out joy and happiness when people saw the products. After researching the industry and competitors, they wanted to create an emotional connection with the designs. They tried to make the audience feel happy and yummy.
Muda wa Mradi: Hong Kong