Cafe Soul Kitambulisho cha Kimwonekano na Mateus Matos Montenegro

Muundo Cafe Soul Kitambulisho cha Kimwonekano na Mateus Matos Montenegro ni mshindi mashuhuri wa tuzo ya kifahari ya 2022 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2022

Cafe Soul Kitambulisho cha Kimwonekano

na Mateus Matos Montenegro

Mteja: Cafe Tunico

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

11,750

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #117271

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Cafe Soul Kitambulisho cha Kimwonekano

Cafe Soul ni muundo wa kitambulisho cha kimwonekano na ufungashaji kwa chapa ya kahawa. Kahawa hiyo hutengenezwa kutoka asilimia mia moja ya punje za Arabica na hutolewa kwa bei nafuu. Kitambulisho hicho hutumia nembo ya kimoduli ambayo vipengele vyake vinaweza kuunganishwa kuunda nyuso na miundo mbalimbali. Lugha ya kimwonekano ni nyepesi na yenye sifa za ujana, ikilenga kufikia wateja wapya na vijana zaidi. Ufungashaji huchapishwa kwa mchakato wa rangi nne pamoja na rangi nne za Pantone kwenye muundo wa alumini. Namba saba inawakilisha wanafamilia saba wanaoendesha shamba hilo.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Cafe Soul Kitambulisho cha Kimwonekano ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Cafe Soul Kitambulisho cha Kimwonekano inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Cafe Soul Kitambulisho cha Kimwonekano hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: Cafe Soul brand was born from the need of Cafe Tunico, a family brand, on a farm managed by the 7 children of Mr. Tunico, to have 100 percent Arabica coffee that is even more popular and accessible, yet in a very competitive market share. So there was a need for Cafe Soul to stand out, breaking the barriers of the popular, while maintaining the same quality of its tradition and work.
This is how Cafe Soul came about, a coffee for all, for workers and lovers of good handcraft coffee, of the highest quality and at an affordable price to all social classes.
Vipimo na Ufungashaji: The packaging materials are still under development, looking for the possibility of producing with recycled plastics and taking care to bring the same brand experience.
Lebo: Coffee, soul, cafe tunico, tunico, budget, handcraft, handmade, premium
Teknolojia ya Uzalishaji: For the packaging, it was used a four-color print process with 4 specific pantones colors, PANTONE 7667 C, PANTONE 2577 C, PANTONE 2756 C and PANTONE 2597 C, in an aluminum structured package.
Changamoto ya Ubunifu: The big creative challenge was to develop a brand for a new market, one with 100% Arabica coffee at affordable prices, and trying to reach younger and new generations. All that and competing with cheap brands and their saturated market.
Based on the inspiration, the design is a changing, young, modern visual pattern that adapts to different shapes and elements. A design that is not unique, but that plural with Joy, Plurarity, the Soul, and an element that referred to its umbrella brand, Cafe Tunico, the number 7 of the seven children of Mr. Tunico, who plant and produce as a family.
Utafiti: From a marketing survey among consumers of budget coffee brands, we saw an empty space for high quality coffees at an affordable price for everyone.
In the survey, we also concluded a failure to communicate with younger consumers entering the job market. A community that values quality at a fair, inclusive and light price.
Within those two premises, Cafe Soul was developed to reach everyone in this new and ever evolving society.
A pre-marketing was carried out before launching on the market, which takes place in the second half of 2022. With that, it is already well accepted wherever it is presented.
Msukumo: Soul coffee was created aiming a lighter, younger and more inclusive language.
The concept is based on carpe diem, living well, living in harmony and, at the same time, not taking life too seriously. It makes us feel good in every way, from the smells to the tasting, feeling the flavor and being enveloped by its properties, a unique and FUN experience of well-being after having a cup.
A democratic quality coffee. Soul is in the essence of each one. It is at the heart of pluralism and diversity. Soul is in the essence of coffee,
IT IS COFFEE WITH SOUL.
Muda wa Mradi: The project started in January 2021 in Minas Gerais, Brazil, and finished in January 2022.
Mtiririko wa Uendeshaji: The elements of the logo transform and interact, creating an unlimited number of faces and textures, bringing the whole concept of the brand of its youth and lightness, setting it apart from all its competitors. A design for everyone, a concept of diversity and representativeness. A coffee for everyone and every occasion. Fresh, Fun, Light and Young.
Wanatimu: Designer: Mateus Matos Montenegro
Copywriter: Ricardo Montenegro Pessanha