Biboi Mvinyo Maandiko na Giovanni Murgia

Muundo Biboi Mvinyo Maandiko na Giovanni Murgia ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2021

Biboi Mvinyo Maandiko

na Giovanni Murgia

Mteja: Cantine Biboi

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

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Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #111397

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Biboi Mvinyo Maandiko

Muundo bunifu, usio wa kawaida na usiojali kufafanua utambulisho wa divai hizi. Muundo wa kijiometri ambao unachukua kidokezo chake kutoka miaka ya sabini na kuiboresha kwa vipengele vya iconografia vinavyowakilisha sifa za eneo la Sardinian. Muundo wa lebo hizi huchunguzwa ili kutoa athari ya kugusa wakati chupa imeondolewa, shukrani kwa karatasi ya lebo na embossing ya baadhi ya sehemu zake. Lengo ni kuwasiliana na muundo mpya na wa ujana, usiojali na wa haraka unaofaa kwa hadhira ya vijana inayotafuta divai bora na mvuto wa kuvutia.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Biboi Mvinyo Maandiko ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Biboi Mvinyo Maandiko inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Biboi Mvinyo Maandiko ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The concept of these labels is inspired by the design of the 70s. A mix of shapes and bright colors that highlights the geometric shapes and textures that identify the characteristic elements of these wines and the territory: the mountains, the sea and the typical Sardinian vegetation.
Vipimo na Ufungashaji: The peculiarity of the label consists in the fact that it is a single piece that almost completely wraps the bottle. The total dimensions are 222x82 mm
Lebo: wine, packaging, graphic design, label design, sardinia
Teknolojia ya Uzalishaji: The label was printed on special paper with a tactile feel. This characteristic gives the label a more prestigious and important role. To make the label more precious, metal sheets in gold and pink were used as well as a Braille relief on the name of the wine and on the iconographic elements.
Changamoto ya Ubunifu: The creative challenge to create these labels was to create an unconventional design for wines from a traditional territory such as that of Sardinia. At the same time we wanted to give a light-hearted but elegant appeal to meet the expectations of a young and disengaged public.
Utafiti: The research for this design started from the study of the graphic style typical of the 70s. Together with this, iconographic elements were inserted that represent some of the elements that characterize the territory from which these wines are born. Each label is also characterized by the representation of the initial letter of its name, obtained from the union of the geometric elements that define the design. Even the choice of naming is deliberately ironic and youthful.
Msukumo: The colors of wine and the typical traditional clothes of Sardinia. The geometric shapes and textures that recall the typical elements that identify these wines. The research started with the typical iconography of the 70s and the colorful and contrasting graphic style of these graphics. The goal is to identify these products in a fresh and decisive way to address a young wine lovers target.
Muda wa Mradi: The project is started in January 2020 and complete in April 2020 in Sassari (Sardinia, Italy). It is presented on media in April 2020 in Sorgono (Sardinia, Italy)
Mtiririko wa Uendeshaji: The design of these labels is studied to give a tactile effect when the bottle is taken, thanks to the label paper and tactile processing. The goal is to communicate a fresh and youthful, light-hearted and immediate design suitable for a young audience looking for a quality wine with an intriguing appeal.
Wanatimu: Art direction: Giovanni Murgia
Designer: Giovanni Murgia
3D render and mockup: Giovanni Murgia
Print: Juliagraf SpA