Lazarus Effekt Vielelezo vya Kampeni na Lara Wilkin

Muundo Lazarus Effekt Vielelezo vya Kampeni na Lara Wilkin ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.

ShabaMchoro· 2021

Lazarus Effekt Vielelezo vya Kampeni

na Lara Wilkin

Mteja: Lara Wilkin

Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro

11,849

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #111279

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Lazarus Effekt Vielelezo vya Kampeni

Lazarus Effekt ni mkusanyiko wa vielelezo vya kampeni vilivyoundwa kwa ajili ya kampeni ya uhamasishaji ya vyombo vya habari mbalimbali kuhusu Athari ya Lazarus. Athari ya Lazarus, neno lililobuniwa na mtaalamu wa paleontolojia David Jablonski, linaelezea ugunduzi mpya wa kiumbe kilichofikiriwa kupotea au kutoweka. Vielelezo hivi vinaonyesha mimea na wanyama waliogunduliwa tena. Kila mchoro umechorwa kama picha ya vekta ya rangi nyeusi na nyeupe na umejaa maelezo mengi, hivyo watazamaji wanaweza kugundua zaidi kwa kuangalia kwa muda mrefu. Machapisho makubwa hufanya kazi kama ufunguo wa kuona unaounganisha mabango, vipeperushi, bango kuu na michoro ya taarifa.

Utambuzi

Kuhusu Tuzo ya Shaba ya A' Design Award

Lazarus Effekt Vielelezo vya Kampeni ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Lazarus Effekt Vielelezo vya Kampeni inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Lazarus Effekt Vielelezo vya Kampeni hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The development of The Lazarus Effect is based on the theme of the Lazarus-Effect, as coined by paleontologist David Jablonski. This pertains to the unintentional rediscovery (by accident, through expedition or through relocation projects) of a previously lost or considered extinct form of life.
The project is a multimedia awareness campaign using black and white vector illustrations of representatives from flora and fauna that are currently subject to the Lazarus-Effect.
The illustration of the German Lazarusse should act as the visual key of the campaign and unite all components.
The large prints attract attention, you can't overlook them.
The black and white vector style combines the different media parts of the campaign.
At the tall buildings they look admonishingly at the viewer.
They were considered extinct by humans and returned as symbol of warning.
Vipimo na Ufungashaji: main illustration 32000 mm / 23428 mm
Lebo: Lazarus Effect, education, social graphics, natural sciences, mass extinction, extinction, animal welfare
Teknolojia ya Uzalishaji: Drawn layout and adobe illustrator vectors
Changamoto ya Ubunifu: The hardest part was it to visually compress the complex topic of the Lazarus-Effect into a social education campaign and to transport the informations on a interesting way. All parts build on each other and the main illustration and the printed media are such a part of a big construction with guerrilla marketing, social media and online marketing, exhibition concepts (museum and pop-up-exhibition) and merchandise products with a charitable shop in favor of species protection. It was difficult to read into the specialist knowledge of anthropological, biological and paleontological.
The black and white style in detail and the rich contrasted illustrations are the best way of visualization and communication for this serious topic.
Utafiti: Research with anthropological, biological and paleontological literature, as well as support of various natural history museums. The design is rich in detail. They illustrations are drawn as vector graphics in black and white and thus fits in well as a eye-catcher in the colorful city. The graphics are structured in such a way that the viewer can discover more and more. The main Lazarus illustration with all campaign Lazarusse has a very oversize-format and invites to look for the details. The Topics are compressed and build on on each other.
The animals look admonishingly at the viewer.
The hashtag takes the user to the social media and the Lazarus homepage.
Msukumo: The Lazarus effect is a largely neglected and largely unknown topic.
The results were concluded through the findings of an educational cross-media social campaign, consisting of print media in the form of campaign posters / flyers / banners and information graphics, the development and the planned establishment of the brand HashtagLazarusEffekt, social media marketing and merchandising products of the brand, a supporting web concept, as well as guerrilla marketing strategies.
Muda wa Mradi: The project startet in may 2020.
Other parts of the Lazarus Effect campaign:
https://competition.adesignaward.com/viewdesign.php?ID=111223
https://competition.adesignaward.com/viewdesign.php?ID=111428
Mtiririko wa Uendeshaji: The illustration of the german Lazarusse are develop to accompany and introduce the Lazarus Effect campaign.
Wanatimu: Lara Wilkin
Haki za Picha: Lara Wilkin