Muundo Oink Ufungaji na Studio 33 ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2021
Oink Ufungaji
na Studio 33
Mteja: Sin Ravnice
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #110499Muundo
Kuhusu Oink Ufungaji
Ili kuhakikisha mwonekano wa soko wa mteja, mwonekano wa kuchezea na hisia ulichaguliwa. Njia hii inaashiria sifa zote za brand, asili, ladha, jadi na za mitaa. Lengo kuu la kutumia vifungashio vya bidhaa mpya lilikuwa ni kuwasilisha wateja hadithi ya ufugaji wa nguruwe weusi na kuzalisha nyama kitamu za hali ya juu zaidi. Seti ya vielelezo viliundwa katika mbinu ya linocut ambayo inaonyesha ufundi. Vielelezo vyenyewe vinawasilisha uhalisi na kumhimiza mteja kufikiria kuhusu bidhaa za Oink, ladha na umbile lake.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Oink Ufungaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Oink Ufungaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Oink Ufungaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- Naming and packaging design for original, delicious, traditional, homemade black pig products. The packaging denotes the distinctive approach to breeding black pigs and top notch products. The illustrations are executed in the linocut technique, which offers a distinctive handwork approach, present a range of products and directly evoke their flavours and textures.
- Vipimo na Ufungashaji
- Tube packaging
60 mm x 60 mm x 560 mm
130 mm x 60 mm x 360 mm
Box Packaging
195 mm x 140 mm x 110 mm - Lebo
- packaging, oink, black pig, branding, identity, studio 33, bacon, sausage, meat
- Teknolojia ya Uzalishaji
- The illustrations are executed in the linocut technique, scanned and traced in Adobe Illustrator. Final digital illustrations were placed on different paper tube or box packaging. For the background we used pig skin illustration while on the rest of the packaging there are illustrations of a black pig and products made of the black pig, such as bacon, sausages, and special kind of a salami named kulen.
- Changamoto ya Ubunifu
- Develop a product brand name, positioning, Identity and packaging design for Slavonian black pig dried meat products. The main problem with packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options.
- Utafiti
- The main problem with primary packaging was the difference in width and height dimensions and the use of standard vacuum films, which are quite unattractive and don't leave a lot of design options. We wanted to develop a packaging which will transform packing and labelling problems into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Msukumo
- OINK is a well known onomatopoeia of the sound the pig makes, but name needs to be considered for several reasons. Oink contains the word Ink, which denotes blackness as a reference to a black pig.
- Muda wa Mradi
- The project started in April 2019 in Osijek and finished in October 2019 in Osijek
- Mtiririko wa Uendeshaji
- Packaging and labelling problems have been turned into benefits. We have simplified and reduced the cost of production, storage, packaging and preparation for delivery. The new packaging leaves a whole new impression on customers and how they perceive the Oink brand.
- Hataza
- OINK Trademark (2020) Sin Ravnice
- Wanatimu
- Designer and Art Director: Leo Vinkovic
Illustrator: Maja Gjajic
Copywriter: Tonci Klaric
Photographer: Marija Gasparovic - Haki za Picha
- Image #1: Photographer Marija Gasparovic, 2019
Optional Image #1: Photographer Marija Gasparovic, 2019
Optional Image #2: Photographer Marija Gasparovic, 2019
Optional Image #3: Photographer Marija Gasparovic, 2019
Optional Image #4: Photographer Marija Gasparovic, 2019
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