Birds and Coffee Ufungaji na Kristina Pacesaite

Muundo Birds and Coffee Ufungaji na Kristina Pacesaite ni mshindi mashuhuri wa tuzo ya kifahari ya 2021 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2021

Birds and Coffee Ufungaji

na Kristina Pacesaite

Mteja: Kavos gurmanai

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

24,434

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #106477

Tembelea Tovuti Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Birds and Coffee Ufungaji

Kila bidhaa inastahili ufungaji sahihi. Kwa kutengeneza kifungashio hiki, mbunifu alisaidia kampuni iliyofanikiwa ya kuchoma kahawa kufikia watu wapya wanaothamini kahawa yenye ubora wa juu na kujali asili yake' Kwa kutoa mwonekano mpya wa kifungashio, mbunifu alikuwa akijaribu kuongeza thamani ya kahawa iliyotengenezwa kwa mikono inayotoka karibu kila bara. Uamuzi wa kutumia vielelezo vya ndege wa kila nchi ulitokana na asili yao ya kifahari na pia hisia zilizoundwa kwa mikono wanazotoa kwa bidhaa ya mwisho. Karatasi ya krafti na rangi ya hudhurungi ya vielelezo pia hutumikia kusudi sawa.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Birds and Coffee Ufungaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Birds and Coffee Ufungaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Birds and Coffee Ufungaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: The project manifests the craftsmanship of coffee roasters by providing the handmade look of the packaging that shows the birds of each country. The dark brown color of the illustrations gives a unique feeling to the product.
Vipimo na Ufungashaji: Kraft doypack 160X230X40mm
Kraft bag 145X340mm
Lebo: packaging, doypack, coffee bag, coffee packaging, coffee illustration, bag design, kraft packaging, kraft bag
Teknolojia ya Uzalishaji: Digital printing on kraft paper
Changamoto ya Ubunifu: It wasn't very challenging to create this packaging, The main challenge was to find the right postures of the birds and a balance of illustration style, that will be bold but still elegant. And also it was important that they will look sharp when printed on kraft paper bag.
Utafiti: The packaging design creates value added to a product which has major influence on customers purchasing decision process especially at the point of purchase. Visual research was started by investigating the other producer's offer in the same niche of coffee roasters in Lituanian market.
My vision was based on moodboards of different graphic images and typography styles that helped to define the main design solutions. All The birds chosen for the packaging represent each country, are simple but at the same time elegant ant memorable.
Msukumo: I immediately thought of biology theme as a common thread among the nine coffee regions represented. After some sketching we've decided to use bird illustrations. The inspiration was found in a vintage biology books, birdwatcher's guides and botanical magazines and publications that describe the wide variety of species of each country.
Muda wa Mradi: The project took about 2,5monts : it was started on March 2020 and was finnished by the end May.
Mtiririko wa Uendeshaji: The main communication flow between the customer and a coffee roaster is through their online shop. We aimed for new customers who value quality coffee and care about it's origin. In this case the visual communication comes to the front line and the nice packaging is crutial for the better understanding of the product value.
Wanatimu: Kristina Pacesaite