Shiny Meadow A2 Chupa ya Maziwa na Mengniu Dairy

Muundo Shiny Meadow A2 Chupa ya Maziwa na Mengniu Dairy ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.

FedhaUfungashaji· 2020

Shiny Meadow A2 Chupa ya Maziwa

na Mengniu Dairy

Mteja: China Mengniu Dairy Company Co., Ltd.

Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji

28,232

Mshindi wa Tuzo Aliyethibitishwa

Thibitisha Hali ya Tuzo kwa #101529

Tazama kwenye A' Design Award Taarifa kwa Vyombo vya Habari Beji ya Tuzo

Rangi

Muundo

Kuhusu Shiny Meadow A2 Chupa ya Maziwa

Shiny Meadow A2 ni chupa iliyoundwa kwa ajili ya maziwa mabichi. Chupa hii imetengenezwa kwa PET yenye upenyezaji wa juu, ambayo hutoa muundo unaofanana na wa kioo. Umbo lake linatokana na chupa ya kawaida ya kioo ya maziwa ya Ulaya na limechorwa upya kwa mtindo wa kisasa. Eneo kubwa lililo wazi linaonyesha maziwa yaliyomo ndani, hivyo bidhaa inaweza kuonekana moja kwa moja. Alama kubwa ya A2 iliyoko katikati imeunganishwa na piramidi ya lishe ili kuunda taswira ya chapa. Chupa hii inabeba mililita 720 na ina kipenyo cha juu cha milimita 80 na urefu wa milimita 238. Muundo huu unalenga kuonyesha unyenyekevu na usafi.

Utambuzi

Kuhusu Tuzo ya Fedha ya A' Design Award

Shiny Meadow A2 Chupa ya Maziwa ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Shiny Meadow A2 Chupa ya Maziwa inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Shiny Meadow A2 Chupa ya Maziwa ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.

Nyuma ya Muundo

Vifaa vya Habari

Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.

Sifa za Kipekee: In China, the fresh milk is an emerging trend, most of the milk is just pure milk. Thus, we confidently designed a large area of transparency to show that milk is so nature, fresh and pure that there is nothing to hide.
The large A2 in the center is combined with the diet pyramid to create an iconic brand image. We aim to integrate this simple, modern and iconic design perfectly into the daily lives of elite families, making it a symbol of quality and elegance.
Vipimo na Ufungashaji: 720ml, PET bottle, Color Clear, Diam(max.) 80mm x Height 238 mm.
We use high permeability PET materials to achieve the texture of glass.
Lebo: Shiny Meadow, bottle design, A2, package design, graphic design, milk, fresh, PET,
Teknolojia ya Uzalishaji: It only takes 2 hours from milking to processing, which is incredible. With pasteurization technology, maximum freshness is maintained without compromising the quality of the milk and achieving consistent high quality.

In addition, it relies on GPS to track the entire cold chain until A2 milk is delivered to the end consumer.
Changamoto ya Ubunifu: Before talking about packaging design, there is a crucial concept to discuss: no matter how precious and premium the milk is, we need to remember that milk itself is an essential part to human diet in the long river of history. We need to convey the simplicity, purity and elegance of milk and turn these characteristics into our brand image.
Utafiti: Unlike the normal fresh milk, Shiny Meadow A2 B casein milk has a special protein structure that makes it naturally lactose-free, more comparable to human breast milk and easier to digest and absorb.
The target group is relatively rational, high end with high requirements for products. In their mind, high quality life is not a pursuit but a habit.
Msukumo: The package design is elaborated to manifest a picture that the freshest milk produced in the pasture just now is carried to the urban table through time and space, as if the first sunshine arouses us in the morning.

We took inspiration from the European classic milk glass bottle and redesigned it with a modern vision. Behind the concept, there is a cultural heritage across nationalities, creating a romantic, affable and sincerity feeling, making this iconic shape even more attractive.
Muda wa Mradi: The project started in August 2019 and ended in September 2019.
Bottle sample production in Sidel Shanghai.
Mtiririko wa Uendeshaji: A2 milk sold mainly in high-end supermarket in cold chain. the advanced technology and production equipment can ensure
Hataza: Copyrights belong to China Mengniu Dairy Co.,Ltd, 2019
Wanatimu: Qian Sun
Tianjiao Niu
Hua Xie
Andrea Rizzardi
Simone De Paolis
Raffaella De Rossi
Sabrina de Luca
Roberta Domini
Chengjie Ding
Shuo Qu
Xiaoyan Wang
Chang Liu
Yanlin Liu
Haki za Picha: .