Muundo Jianlibao Wepop Ufungashaji wa Kinywaji na Tiger Pan ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Fedha ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Ufungashaji.
FedhaUfungashaji· 2020
Jianlibao Wepop Ufungashaji wa Kinywaji
na Tiger Pan
Mteja: Jianlibao
Mshindi wa Tuzo ya Fedha ya A' Design Award katika Kategoria ya Ufungashaji
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #101162Muundo
Kuhusu Jianlibao Wepop Ufungashaji wa Kinywaji
Wepop ni ufungashaji ulioundwa kwa ajili ya maji ya kaboni yenye ladha ya matunda yasiyokuwa na sukari. Chupa ya PET ina umbo rahisi linalobana zaidi kadri linavyoenda juu. Filamu ya siki-skrini isiyong'aa hutoa uso mtego thabiti na mguso laini. Fonti hutumia athari ya pikseli, na kila herufi imegawanywa katika mistari tofauti inayofanya kazi kama vipande vya ujenzi. Matunda yamechorwa kwa mtindo wa sanaa ya pop, yakiwa na rangi zinazotofautiana za usafi wa hali ya juu zinazoashiria ladha nne. Ufungashaji unalenga kuwasilisha kinywaji chenye afya kwa watumiaji vijana.
Utambuzi
Kuhusu Tuzo ya Fedha ya A' Design Award
Jianlibao Wepop Ufungashaji wa Kinywaji ni mshindi wa Tuzo ya Fedha ya A' Design Award, utambuzi wenye heshima kubwa ya ajabu unaotolewa kwa miundo ya hali ya juu kabisa, ya kupendeza na ya kuvutia. Washindi wa Fedha ni kazi zinazong'aa mno na bunifu kupita kiasi zinazoonyesha utaalamu bora, kipaji na busara ya wabunifu wao. Jianlibao Wepop Ufungashaji wa Kinywaji inatarajiwa kuwa kazi nzuri ya kuigwa ambayo ni ya kitaalamu kwa kiasi kikubwa na yenye ubunifu wa kina. Muundo huu ulioshinda Tuzo ya Fedha ya A' Design Award ni uvumbuzi unaojulikana sana na kupendwa, unaonufaisha na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Jianlibao Wepop Ufungashaji wa Kinywaji ni kazi inayotamaniwa mno inayochochea hamu, huleta hisia chanya na huzua mshangao na mastaajabu.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- With the rise of obesity rate, more consumers tend to consume healthy sugar-free and tasty beverages. So refreshing fruity sparkling waters come into vogue. Wepop, a sugar-free healthy fruity sparkling water, is now produced and launched to market by a local Chinese beverage brand.
- Vipimo na Ufungashaji
- Diameter 67.5mm
Height 213mm - Lebo
- fruity beverage, sparkling water, Jianlibao, Tigerpan, bottled beverage, carbonate beverage
- Teknolojia ya Uzalishaji
- The PET bottle is reshaped into a distinct but simple and fashionable one, whose size is getting smaller upwards. The silk-screen matte film provides a more stable holding experience and a better feel. The strict control of color printing and number results in a good display of product's quality.
- Changamoto ya Ubunifu
- We aim to surprise the target consumers of Wepop. The surprise must come from both a unique package and rejuvenate attitude. Unlike the rebrand of its classic products, Wepop is created to enrich the product series and to cultivate a new brand to fit the popular and young consuming background.
- Utafiti
- Jianlibao possesses advanced production and R&D capacity, holding rich experience in making sparkling waters and the likeness, of which, Chinese market is so far under development. Yet, consumers has grown a huge demand for healthy and low-calories products. So Jianlibao is grasping the best opportunity with the new products of young look.
- Msukumo
- The typeface is designed into one with pixelate effect.Characters are split out and designed separately,each stroke standing for a different building block,in which pop art is endowed with childish fun.The flexibilities of pixels or building blocks will provide a wide range of applications and combinations.Eye-catching fruits are illustrated in a pop art style to complete the package design, where colors in sharp contrast and of high purity are used to display four flavoring fruits.
- Muda wa Mradi
- The project lasts 2 month, designed in Shenzhen and produced in Foshan, Guangdong.
- Mtiririko wa Uendeshaji
- Building blocks and pixels are important graphic representing methods. We adopt them to achieve more effective communication with young consumers. With this new package, Jianlibao makes its way to rejuvenate the brand. We chose discreetly the materials, printing techniques, production crafts, all accessible, to bring the product to market as fast as possible. Therefore, the product will be taking advantage of its youthful and eye-catching look in the market for longer time.
- Wanatimu
- Designer: Tiger Pan, Yuxuan He, Niejun Guan, Qiyuan Xiao
Picture Credits: Juanjuan Wu
Technician: Zhangkun Xie
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