Muundo Serious Little Squid Kazi Kuu: Utambulisho wa Kuonekana na Youjia Gu ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
ShabaMchoro· 2020
Serious Little Squid Kazi Kuu: Utambulisho wa Kuonekana
na Youjia Gu
Mteja: MET Creative Brand
Mshindi wa Tuzo ya Shaba ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #100470Muundo
Kuhusu Serious Little Squid Kazi Kuu: Utambulisho wa Kuonekana
Maandishi ya Kitabu: Serious Little Squid ni utambulisho wa kuonekana ulioundwa kwa ajili ya chapa ya mgahawa. Utambulisho huu umejengwa kuzunguka A Zheng, mhusika wa ngisi anayewakilisha wafanyakazi wa ofisi za mijini. Vipengele kama vile tai na kitambaa cha kichwa vinafanya mhusika huyu kutambulika kwa urahisi. Mtindo wa picha unafuata filamu za kimya za rangi nyeusi na nyeupe, ukitumia ucheshi wa baridi na matukio rahisi ya katuni. Msururu wa michoro uitwao "inner theater" (ukumbi wa ndani) unaonyesha maisha ya kila siku katika jiji kubwa. Lengo ni kujenga sauti chanya ya chapa na uhusiano wa karibu na watumiaji vijana.
Utambuzi
Kuhusu Tuzo ya Shaba ya A' Design Award
Serious Little Squid Kazi Kuu: Utambulisho wa Kuonekana ni mshindi wa Tuzo ya Shaba ya A' Design Award, utambuzi wenye heshima kubwa unaotolewa kwa miundo bora inayotofautishwa kwa ubunifu, ustadi na busara. Washindi wa Shaba ni kazi za ufundi mwingi na bunifu ya kushangaza zinazothibitisha uzoefu mpana, mawazo na ustadi wa wabunifu wao. Serious Little Squid Kazi Kuu: Utambulisho wa Kuonekana inatarajiwa kuwa kitu kinachothaminiwa sana, kupendwa na kuenziwa, ambacho ni cha kitaalamu na bunifu kwa kiasi kikubwa. Muundo huu ulioshinda Tuzo ya Shaba ya A' Design Award unajumuisha mbinu bora katika sanaa, sayansi, usanifu na teknolojia, na ni bora kwa umakini wake kwa undani. Serious Little Squid Kazi Kuu: Utambulisho wa Kuonekana hutosheleza mahitaji kwa uzuri, hugusa hamu, huvutia hisia na kuvutia udadisi.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- In this case, the designers create a strong sense of image, pretending to be serious but lively IP image to make consumers have intuitive association, and build a brand tone of "sunshine, positive energy, cheer themselves up". They grasp the popular "mourning" but full of positive energy of the target group in the current society, and try to enlarge the positive and optimistic feeling.
- Vipimo na Ufungashaji
- The most representative of black-and-white silent film is Chaplin's series of works, which is funny and ironic. In the design of this case, an inverted expression is extracted, that is, cold humor and hypocrisy. This seemingly silent and less positive state actually expresses some very sunny attitudes.
- Lebo
- Visual Identity, Commercial, Restaurant, Modern, Fashion, IP, Small Squid, Sunshine, Positive Energy
- Teknolojia ya Uzalishaji
- Designers take spokesman of urban workers as the prototype, and personify the brand to create "A Zheng", a vivid and lovely squid image. In order to highlight the image of "urban life workers", they added details such as neckties and headscarves to make them look in line with the positioning, and at the same time, they are very personalized, vivid and popular.
- Changamoto ya Ubunifu
- Through simple and interesting comics and copywriting, and in the name of "inner theater", the life scenes and lifestyle of this generation of struggling young people in big cities are presented in the form of theater, one scene at a time, so as to arouse their resonance and awaken the love to life and ideal pursuit of life hidden in their heart.
- Utafiti
- Party A hopes to become the most popular leading brand of small squid category that really understands what young people know and think. The IP background is set as the spokesman of urban workers, so as to become the communication carrier of the brand's original intention and shorten the distance with consumers.
- Msukumo
- With the rapid development of society, there are countless young people who choose to work in the first tier cities. They desire to have their own time and pursue freedom. Therefore, designers focus on urban office workers who pursue their dreams in big cities, hoping to cheer them up and create a harbor for their hearts through the healing and strong resonance characteristics conveyed by restaurants. So the serious little squid came into being.
- Muda wa Mradi
- The project started in February 2019 in Xiamen and finished in September 2019 in Xiamen.
- Mtiririko wa Uendeshaji
- In terms of design techniques, the designers chose the form of black and white silent film as the carrier.
- Hataza
- Copyrights belong to Youjia Gu, 2019.
- Wanatimu
- Youjia Gu
Yun Liu
Yuchen Wang
Siyu Xu
Yuting Wang
Xin Wei - Haki za Picha
- Image #1: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #2: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #3: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #4: Photographer MET Creative Brand, Serious Little Squid, 2019.
Image #5: Photographer MET Creative Brand, Serious Little Squid, 2019.
Imedhaminiwa
Gundua Zaidi ya Designers.org
Gundua bidhaa, huduma na fursa kutoka kwa washirika wetu wa matangazo.
Zaidi ya Kuchunguza
Miundo Inayohusiana
Chunguza miundo zaidi iliyoshinda tuzo kutoka kategoria hiyo hiyo, iliyochaguliwa kwa ubora.
