Muundo Grand Egyptian Museum Utambulisho wa Kampuni na Rana Gaber ni mshindi mashuhuri wa tuzo ya kifahari ya 2020 Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mashindano ya Usanifu wa Michoro, Picha na Mawasiliano ya Kuona.
DhahabuMchoro· 2020
Grand Egyptian Museum Utambulisho wa Kampuni
na Rana Gaber
Mteja: Rana Hossam
Mshindi wa Tuzo ya Dhahabu ya A' Design Award katika Kategoria ya Mchoro
Mshindi wa Tuzo Aliyethibitishwa
Thibitisha Hali ya Tuzo kwa #100110Muundo
Kuhusu Grand Egyptian Museum Utambulisho wa Kampuni
Grand Egyptian Museum ni utambulisho wa kampuni kwa ajili ya jumba la makumbusho la vitu vya kale vya Misri. Nembo imeundwa kutokana na hieroglifu tano zinazosomeka Misri, zilizounganishwa katika umbo la kijiometri na rahisi. Umbo la mstatili mrefu limehamasishwa na cartouche, fremu inayoashiria jina la kifalme. Rangi nyeusi ndiyo rangi kuu, kwa sababu kingo za Mto Nile ziliitwa Ardhi Nyeusi. Rangi za ziada zimehamasishwa na vito vya mapambo vya Misri ya kale. Roboto ndiyo aina kuu ya herufi, kwani pembe na mikunjo yake inalingana na ile ya alama ya nembo. Mfumo wa majaribio wa alama za maelekezo uliendelezwa.
Utambuzi
Kuhusu Tuzo ya Dhahabu ya A' Design Award
Grand Egyptian Museum Utambulisho wa Kampuni ni mshindi wa Tuzo ya Dhahabu ya A' Design Award, utambuzi wenye heshima kuu unaotolewa kwa miundo ya daraja la kwanza, ya ajabu na ya kuvutia. Washindi wa Dhahabu ni kazi bunifu mno, zenye maono makubwa na za kung'aa kwa umaridadi zinazoakisi kipaji, hekima na ustadi wa wabunifu wao. Grand Egyptian Museum Utambulisho wa Kampuni inatarajiwa kuwa uvumbuzi unaosifiwa sana, wa kuweka mielekeo na wa kihistoria unaoleta thamani isiyo na kifani. Muundo huu ulioshinda Tuzo ya Dhahabu ya A' Design Award ni mradi wa kustaajabisha na unaoheshimika unaonufaisha sana na kupanua mipaka ya sanaa, sayansi, usanifu na teknolojia. Grand Egyptian Museum Utambulisho wa Kampuni huzua hisia kali za hamu, huamsha shauku, huhimiza ubunifu na hutuvutia.
Nyuma ya Muundo
Vifaa vya Habari
Mikopo, wanachama wa timu na maelezo ya kiufundi yaliyotolewa na mbuni.
- Sifa za Kipekee
- While maintaining the use of ancient Egyptian design aesthetics as an inspiration, a logo was created using five hieroglyphs that read Egypt. They were combined together to create this geometrical yet simple look and feel. The elongated rectangular shape is inspired by the cartouche; a frame indicating that the text enclosed is a royal name. Black is the primary color because ancient Egyptians referred to the banks of the Nile as the Black Land. The secondary colors were inspired by colorful ancient Egyptian jewelry designs. Lastly, an experimental signage system was developed
- Vipimo na Ufungashaji
- The aspect ratio of the logo is 6:2.3. The letter 'E' form the logo was used as a measuring unit. Roboto was chosen as the main typeface as it is a very modern and simple font. To add to this it is somehow geometrical. the angles and the curves of the font are the same angles and curves of the logo type. This similarity creates harmony and consisitincy
- Lebo
- Visual Identity, Logo, Branding, Typography, Signage system
- Teknolojia ya Uzalishaji
- Exploring different visual languages to develop a logo and a signage system that is inspired from the hieroglyphs.
- Changamoto ya Ubunifu
- Capturing the essence of the history with all it’s reverence was challenging enough. But the true Everest of this project was bridging the gap between the past and present. To bring that history with all its pretense into today’s world, required a deep dive into what is relatable. The research showed that most modern interpretations of ancient Egypt end up looking comical or simply a caricature.
If I were to avoid that pitfall, the design had to be simple. This was a case of less is more. In order to be relatable in today’s world the answer had to be Simplicity.
Tremendous time and effort went into carrying the complexity of the history within the folds of a simple modern design. Finding that common ground was at the heart of the creative/research challenge. - Utafiti
- My research process depends entirely on the subject matter. Thus every project dictates the path I take to best understand the subject. The goal is not learn about an idea. Therefore the challenge lies in finding the purest, simplest meaning behind it.
My research journey for this project had to begin with spending a lot of time with the curators of the original museum. A masterpiece in it's own right with a rich history beyond a century old. I also invested many hours of study with the resident Egyptologists, archaeologists and guides. People who dedicated their lives to becoming that history. They were the key as they helped me understand the ancient Egyptian hieroglyphs, their deeper meanings and even how to pronounce them. To know how a language sounded paints a mental image in itself. They taught me how to make sentences out of hieroglyphs. I then buttressed this new knowledge by doing my own readings, including 'Egyptian Grammar' by Sir Alan Gardiner.
I took a deep dive into philology, literature, vocabulary, and translation. Only at the end of this exhausting yet exhilarating journey, did I start sketching and drawing until I reached to a simple clear iconography. - Msukumo
- The Grand Egyptian Museum hosts the most prominent collection of ancient Egyptian artifacts, dating back to various historical epochs. Developing a visual identity posed a great challenge; to represent the gravitas of the history while maintaining a modern and fresh look. The research and exploration process led to a rich identity inspired by the basic shapes of ancient Egyptian alphabets hieroglyphs. I incorporated hieroglyphs in the logotype and the signage system to invoke the ancient Egyptian culture and style. The viewer familiarizes with hieroglyphs without feeling foreign
- Muda wa Mradi
- 2015 German University in Cairo, 3 months
During the pre-master in Graphic Design Degree. - Mtiririko wa Uendeshaji
- It Creates a unique visual experience, where it also introduces people to ancient Egyptian hieroglyphs through a modern yet simple corporate identity.
- Wanatimu
- none.
- Haki za Picha
- credits to: Shutterstock and bensound
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