Songhua River Rice Rispaket av 33 and Branding Co., Ltd.

Designen Songhua River Rice Rispaket av 33 and Branding Co., Ltd. är en högt ansedd vinnare av den mycket prestigefyllda 2020 A' Design Award i Silver i tävlingskategorin Förpackningsdesign.

SilverFörpackning· 2020

Songhua River Rice Rispaket

av 33 and Branding Co., Ltd.

Klient: Sourceage

Vinnare av A' Design Award i Silver i kategorin Förpackning

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Färger

Designen

Om Songhua River Rice Rispaket

Songhua River Rice, är en avancerad risprodukt under SOURCEAGE Food Group. När den traditionella kinesiska festivalen - vårfestivalen närmar sig, designar de genom en vackert förpackad risprodukt som gåvor till kunderna till vårfestpresenterna, så den övergripande designen måste återspegla den festliga atmosfären på vårfestivalen, och belyser de traditionella kinesiska kulturella elementen och lyckosam god mening.

Erkännandet

Om A' Design Award i Silver

Songhua River Rice Rispaket är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Songhua River Rice Rispaket förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Songhua River Rice Rispaket är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The Songhuajiang rice was the high-class rice from Suyuan Food Group. They produced the well-packaged rice as corporate gifts at Chinese new year approach. Therefore, the package design should satisfy the festival atmosphere，display the traditional Chinese culture elements, and spread the good moral.
Dimensioner & förpackning: Width 210mm x Depth 40mm x Height 160mm
Taggar: Package，China，Rice，Food，Festival，Cultural
Produktionsteknik: The reason why this packaging was unique not only because its shape was unusual, but also its materials was special. In order to improve the quality and smoothness of packaging, they chose the fine pearl paper and used laser cutting technology, which made the scales of Koi more clear and the whole packaging more three-dimensional and vivd.
Designutmaning: Most rice packages in China are made in plastic bags. As a New Year gift, this kind of rice has not only Chinese traditional elements but also high-end auspicious implications, which is difficult to package. After the originality is determined as Koi carp, the requirements for subsequent materials and production technology are also very high. Through continuous cutting pressure testing, we finally achieve the effect of complete scaling without cutting off.
Forskning: This striking unique packagings are both creative and aesthetical alongside with a good moral, keeping a deep impression to the consumers. It helps enhancing the customer's favor for the brand, as well as the brand marketers to complete a successful marketing.
Inspiration: Koi means good luck in China. Therefore, combining the water, light, earth, and other elements, they picked up Koi as the packaging form. In addition, they inosculated patterns and color features of Koi for satisfying the overall visual effect.
Projektlängd: The project started in September 2018 in Beijing and finished in December 2018 in Beijing, and was exhibited in Supermarket in December 2018.
Arbetsflöde: By comparing the effects of various papers, they finally adopted fine-grained Pearl paper, which can better highlight the texture of smoothness and brightness, as well as the combination of laser cutting technology and manual, to make the scales turn up slightly, so that the whole packaging has a more three-dimensional sense.
Patent: Copyrights belong to 33 and branding, 2019.
Teammedlemmar: Xiaowei Zhang
Jing Xu
Zengwei Qin
Jingyan Li
Bildkrediteringar: Main Image: Photographer Jing Xu, Songhua River, 2019.
Image #1: Photographer Jing Xu, Songhua River, 2019.
Image #2: Photographer Jing Xu, Songhua River, 2019.
Image #3: Photographer Jing Xu, Songhua River, 2019.
Image #4: Photographer Jing Xu, Songhua River, 2019.