Royal Enclosure 1619 Förpackningsdesign av Zhou Jingkuan

Designen Royal Enclosure 1619 Förpackningsdesign av Zhou Jingkuan är en högt ansedd vinnare av den mycket prestigefyllda 2026 A' Design Award i Brons i tävlingskategorin Förpackningsdesign.

BronsFörpackning· 2026

Royal Enclosure 1619 Förpackningsdesign

av Zhou Jingkuan

Klient: Royal Enclosure 1619

Vinnare av A' Design Award i Brons i kategorin Förpackning

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Designen

Om Royal Enclosure 1619 Förpackningsdesign

Royal Enclosure 1619 är en presentask i trä skapad för skivor av hjorthorn, ett traditionellt kinesiskt stärkande medel. Ett draksigill i metall vilar på locket och fungerar som nyckel. Det magnetiska drakhuvudet måste lyftas innan trälådan kan öppnas åt vänster och höger. Drakhuvudets bas är graverad med varumärkets logotyp och kan användas som stämpel. Kungliga motiv presenteras genom modern grafisk design och för tankarna till Qingdynastins kejserliga jaktmarker. Öppningssekvensen ger förpackningen en känsla av ritual.

Erkännandet

Om A' Design Award i Brons

Royal Enclosure 1619 Förpackningsdesign är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Royal Enclosure 1619 Förpackningsdesign förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Royal Enclosure 1619 Förpackningsdesign tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: “Royal Enclosure 1619” originates from the story of the royal hunting ground established by emperors of the Qing Dynasty. Deer antler slices are precious traditional Chinese medicinal materials and were also favored tonics for emperors. In ancient China, the dragon seal stood for the supreme power of the emperor. Therefore, the packaging design draws on royal elements to convey the brand’s unique imperial history and the high value of this limited-edition product.
Dimensioner & förpackning: 238*215*150mm
Taggar: Royal Enclosure 1619
Produktionsteknik: The metal dragon seal represents royal culture and acts as the key to open the wooden box, creating a sense of ritual. The magnetic dragon head must be lifted first before the wooden box can be opened left and right. The bottom of the metal dragon head is engraved with the brand logo and can be used as a seal. Traditional royal elements are expressed through modern graphic design, making the product unique and collectible.
Designutmaning: The product is very expensive and is mainly used as a gift for distinguished guests. The wooden box can easily demonstrate the high-end value of the product. In ancient China, the jade seal was a symbol of the supreme power of emperors, and the dragon is a belief of the Chinese people. Traditional royal elements are presented through modern graphic design, giving the packaging a fresh visual look and making it stand out. Moreover, when the wooden box is opened, it gives a very ritualistic feeling.
Forskning: The brand story of "Royal Enclosure 1619" originated from Nurhaci, the founder of the Qing Dynasty. He designated a mountain forest in Jilin as the royal hunting ground, which is now the origin of the brand's deer antler products. This packaging needs to convey the brand's unique story, which is a brand cultural advantage that competing products do not possess. Moreover, deer antler slices are extremely rare tonics with high prices. The material and structural design of the wooden box, as well as the royal elements in the design, are sufficient to convey the sense of value of the product.
Inspiration: Royal Enclosure 1619 is a high-end brand dedicated to men’s health and vitality, with a core focus on deer-sourced nourishment.
Rooted in history, in 1619, Emperor Nurhaci of the Qing Dynasty established the “Shengjing Imperial Hunting Ground” in the areas of Xifeng and Dongfeng, at the foot of the Changbai Mountains.
The pilose antler produced here has long been the authentic and exclusive medicinal material reserved for the imperial court of the Qing Dynasty.
The number “1619” in the brand name is a tribute to this 400-year legacy of royal nourishment.
The brand culture of "Royal Enclosure 1619" originated from the story of the emperors of the Qing Dynasty establishing the royal hunting ground. Deer antler slices were also once the tonic for the emperor's health preservation. Therefore, many elements related to the royal were extracted in the packaging design to convey the profound history of the brand, a story that other brands do not have.
Projektlängd: This project will be re-launched in Shenzhen in May 2025, concluded in December 2025, and launched in China in January 2026.
Arbetsflöde: This high-end product is priced at €2500. The structure of the wooden box is designed with a unique opening ceremony. First, you need to pick up the metal dragon head jade seal with magnetic attraction function. It is the key to open the wooden box. Only after picking it up can the wooden box be opened to the left and right sides; otherwise, it cannot be opened. Moreover, the metal faucet can be used as a seal.
Patent: For copyrights: "Copyrights belong to Zhou Jingkuan, 2025.
Teammedlemmar: Designer: Zhou Jingkuan
Bildkrediteringar: Zhou Jingkuan(Creator)