Schneider Electric Innovation Hub Tokyo Showroom av Ryota Unno

Designen Schneider Electric Innovation Hub Tokyo Showroom av Ryota Unno är en högt ansedd vinnare av den mycket prestigefyllda 2026 A' Design Award i Brons i tävlingskategorin Interiör- och Utställningsdesign.

BronsInteriör· 2026

Schneider Electric Innovation Hub Tokyo Showroom

av Ryota Unno

Klient: Schneider Electric Japan

Vinnare av A' Design Award i Brons i kategorin Interiör

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Färger

Designen

Om Schneider Electric Innovation Hub Tokyo Showroom

Schneider Electric Innovation Hub Tokyo är ett showroom skapat för en immersiv besöksupplevelse. Koncentriska golvmönster längs en enda axel leder rörelsen mot en böjd display kallad Control Center, som förblir synlig från flera håll. Böljande rörbelysning, formgiven med det visuella programmeringsverktyget Grasshopper, kontrasterar mot det svarta rutnätstaket och schackrutiga golvet. Vita väggar utgör den huvudsakliga utställningsytan. Femkantiga modulära soffor kan arrangeras för sittplatser eller möten, eller tas bort för att öppna upp cirkulationen.

Erkännandet

Om A' Design Award i Brons

Schneider Electric Innovation Hub Tokyo Showroom är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Schneider Electric Innovation Hub Tokyo Showroom förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Schneider Electric Innovation Hub Tokyo Showroom tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This Innovation Hub showroom features concentric floor patterns on a single axis, centered on the curved display "Control Center." Flow and gaze naturally converge toward the center. Visitors unconsciously follow these arcs into understanding. 360-degree tube lighting contrasts with this centripetal movement, symbolizing ideas chaining and expanding outward. Black grid ceilings and checkerboard flooring provide linear contrast, accentuating the organic lighting's floating quality.
Dimensioner & förpackning: 20,600mm x 23,500mm x CH2800mm
Taggar: Showroom, Interior Design, Spatial System, Information Architecture, Curved Display, Immersive Space, Lighting Design, Technology Exhibition, Innovation Hub
Produktionsteknik: The undulating lighting forms were generated using the visual programming tool Grasshopper. Building constraints were parameterized to achieve organic quality. White walls serve as the primary exhibition surface, ensuring content visibility and a clean aesthetic. Wood-grain materials in the sustainability area express thematic affinity and warmth. Flooring with special resin coating reduces resource consumption during maintenance and minimizes wastewater from cleaning.
Designutmaning: The challenge was achieving dynamic, irregular three-dimensional curved lighting within constraints of display visibility and limited ceiling height. Using the visual programming tool Grasshopper, the form was determined from extensive simulations, establishing fixed positions and overall length. Additionally, careful consideration was given to acoustic concerns due to adjacency with meeting rooms, and to the overall atmosphere planning.
Forskning: This was Japan's first showroom aligned with global design standards across worldwide locations, with the client requesting an immersive space unlike other sites. This required detailed schedule coordination and cost management including hearings with various stakeholders, as well as designs that were new while following other locations. 3D rendering tools were used to present images to the client in real-time, with repeated discussions to ensure no misunderstandings.
Inspiration: As technology becomes increasingly abstract, communicating corporate values through "experience" is essential. Conventional showrooms relied on passive models-displaying products and explaining. This project aimed to create an experience where visitors actively feel, think, and understand, with "Immersive" as the starting point. By spatializing innovation-where ideas chain and expand-the design transforms showrooms from "exhibition spaces" into "spaces for cognitive transformation."
Projektlängd: The project started in March 2025 in Tokyo and was completed in September 2025.
Arbetsflöde: Visitors are guided by concentric floor patterns, naturally walking deeper into the space. The curved "Control Center" is visible from multiple directions for unified information sharing. "The View" enables intuitive exploration through touch. Hybrid exhibitions deepen understanding with each step. Pentagonal modular sofas adapt to use-audience seating, meetings, or removed for circulation. An active environment where visitors experience technology while understanding the company's direction.
Teammedlemmar: Designer: Ryota Unno
Project Management: Haruna Kageyama
Project Management: Ayako Tsuchida
Project Management: Shogo Komine
Bildkrediteringar: SS Co., Ltd. Kenichi Ohno