Smart Data X You Utställning av Responsive Spaces

Designen Smart Data X You Utställning av Responsive Spaces är en högt ansedd vinnare av den mycket prestigefyllda 2025 A' Design Award i Guld i tävlingskategorin Mässarkitektur, Interiörer och Utställningsdesign.

GuldMässa· 2025

Smart Data X You Utställning

av Responsive Spaces

Klient: ecoplus.Digital GmbH

Vinnare av A' Design Award i Guld i kategorin Mässa

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Färger

Designen

Om Smart Data X You Utställning

Smart Data X You, Från datans ursprung till smarta tillämpningar. Denna utställning i House of Digitalisation i Tulln, Österrike, har ett övergripande didaktiskt koncept som guidar besökare genom berättelsen på ett begripligt sätt. Åtta multimediestationer förklarar hur data skapas och bearbetas. Design Studio Responsive Spaces fick i uppdrag att skapa, designa och utveckla denna uppslukande utställning. De gjorde sammankopplingen av allas digitala miljö påtaglig och gav besökare lättillgänglig kunskap från världen av smart data genom interaktivitet.

Erkännandet

Om A' Design Award i Guld

Smart Data X You Utställning är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Smart Data X You Utställning förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Smart Data X You Utställning skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Smart Data x You - From the origin of data to smart applications.
This exhibition inside the House of Digitalisation in Tulln, Austria, features an overall didactic concept, that guides visitors through the main narrative in a comprehensible way.
8 state-of-the-art multimedia stations explain how data is created and processed. The interactive exhibition makes the connections tangible and provides visitors with low-barrier knowledge from the world of smart data.
Dimensioner & förpackning: Over 500 squaremeters of exhibition space, surrounded by a Led wall that is more than 70 meters long and 4,5 meters high. 8 interactive stations of different sizes feature different digital components and interfaces.
Taggar: Exhibition, Interactive Media, Digital Space, Immersive Experience, Interaction, Real-Time Content
Produktionsteknik: 8 state-of-the-art multimedia station with all different interface approaches build the core of this immersive exhibition. Additionally, there is a over 70 meter long LED wall surrounding the whole space. All exhibits and the LED wall are connected in realtime and are reacting to each other.
On the software side, mainly vvvv and Unity3D have been used.
Designutmaning: The biggest challenges were the facts that there was going to be very broad target groups and a rather complex exhibition topic, smart data. The existing showroom and its technology needed to be utilized in a completly new way to deliver a true experience that empowers the overall brand of the house of digitalization, that hosts the exhibition.
Connecting all exhibits in an understandable and entertaining way, visually and in functionality, was as important as delivering education to all visitors.
Forskning: The whole exhibition was curated and design based upon internal research of all topics smart data.
The goal from the beginning was, to create a exhibition that addresses a very broad target group, ranging from grammar school classes to senior citizens. It should also be able to entertain people who are feeling native with digital technologies as well as people that are less affine.
Inspiration: We wanted to combine our love for design, experience and technology. The goal was to create a exhibition that impresses and educates alike. Being located inside the House of Digitalisation, we wanted every visitor to feel the possibilities of digitalization and therefore we created all exhibits with real-time content and connected them. Every interaction at every possible point of the exhibition influences the whole state of the showroom, therefore making digitalization omnipresent.
Projektlängd: The project started in April of 2023 and the exhibition opened on the 31st of January 2024 in Tulln, Lower Austria, Austria.
Arbetsflöde: For examples: If a visitor is exploring a particular aspect of the origin of big data, such as health data, then the overarching narrative shown on the 360-degree-Led-wall is also showing more health data
Patent: none
Teammedlemmar: Creative Lead: Markus Pargfrieder
Head of Concept/Content: Andreas Wurm
Project Management: Vanessa Schlacher
Project Management: Wolfgang Maier
Research & Content Creation: Wolfgang Maier
Head of Development: Katharina Mayrhofer
Development Specialist: Matthias Zauner
Graphic Design/UX: Nathalie Kronberger
UX/Web-Development: Andrea Maderthaner
Motion Design: Gerold Brunner
Spatial Design: Nazila Shamsizadeh
Unity3D-Development: Daniel Kepplinger
3D Rendering: Christian Renner
Interface Development: Julian Reil
Administration: Michaela Barta
Bildkrediteringar: Image #No 1: Photographer: Florian Voggeneder
Image #No 2: Photographer: Florian Voggeneder
Image #No 3: Photographer: Florian Voggeneder
Image #No 4: Photographer: Florian Voggeneder
Image #No 5: Photographer: Florian Voggeneder

Video (Link): Video & Audio: das narrativ