Cycling for a Better Future Visuell kommunikationsdesign av Chris Chung, Chien Chun Feng and Chun Yu

Designen Cycling for a Better Future Visuell kommunikationsdesign av Chris Chung, Chien Chun Feng and Chun Yu är en högt ansedd vinnare av den mycket prestigefyllda 2024 A' Design Award i Brons i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

BronsGrafik· 2024

Cycling for a Better Future Visuell kommunikationsdesign

av Chris Chung, Chien Chun Feng and Chun Yu

Klient: Giant Group

Vinnare av A' Design Award i Brons i kategorin Grafik

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Färger

Designen

Om Cycling for a Better Future Visuell kommunikationsdesign

Cykling för en bättre framtid är en visuell kommunikationsdesign framtagen för Giant Groups strategi inom miljö, socialt ansvar och bolagsstyrning (ESG). Strategin samlar ett brett spektrum av hållbarhetsinsatser i tre pelare som omfattar klimatåtgärder, cirkularitet och social inkludering. Djärva färgtoner och enkla cirkulära former, inspirerade av cykelhjul, utgör det visuella språket. Designen tillämpas på webbsidor, riktlinjer för visuell identitet, en varumärkesbroschyr, infografik och bilder till sociala medier. Målet är tydlig kommunikation med olika målgrupper.

Erkännandet

Om A' Design Award i Brons

Cycling for a Better Future Visuell kommunikationsdesign är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Cycling for a Better Future Visuell kommunikationsdesign förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Cycling for a Better Future Visuell kommunikationsdesign tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The ESG strategy consolidates Giant Group's wide-ranging sustainability efforts into three strategic pillars addressing climate action, circularity, and social inclusion. The dynamic branding elements and messaging guide reflect their leadership and commitment to driving positive environmental and social change through sustainable mobility solutions.
Dimensioner & förpackning: The collaboration generated assets across channels, including website pages, visual identity guidelines, a brand booklet, infographics, and social media images to align messaging.
Taggar: Sustainability, environment, social responsibility, cycling, branding, strategy, ESG, climate action, circularity, mobility
Produktionsteknik: Through in-depth collaborative workshops with stakeholders across Giant Group's sustainability, marketing, and communications teams, we identified and aligned on the core ESG pillars and strategy. We then designed bold, gradient graphic elements and circular shapes inspired by bicycle wheels to reflect their forward momentum and commitment to a broad spectrum of sustainability initiatives for future generations.
Designutmaning: Synthesizing Giant Group's complex array of sustainability efforts into a coherent ESG strategy and then translating this into visually compelling, on-brand assets was deeply challenging. Close collaboration with stakeholders across the business enabled us to consolidate goals, align on strategic pillars, and develop creative yet simple branding to convey their sustainability leadership.
Forskning: Extensive research was conducted to inform the ESG strategy, including analyses of market macro and micro-trends, competitor and benchmark studies, and in-depth interviews with relevant stakeholders. This enabled targeted communication formats suited for the cycling industry. Our work culminated in raising the bar for ESG communication within Giant Group’s entire value chain, empowering them to effectively convey sustainability commitments to diverse audiences and lead as pioneers driving positive impact.
Inspiration: Giant Group's pioneering commitment to sustainability within the cycling industry inspired our team to develop an ESG strategy and branding that aligns with their vision. By consolidating their sustainability goals into clear pillars and messaging, we aim to enable effective communication across all stakeholders about the full breadth of their initiatives.
Projektlängd: The global ESG strategy design project kicked off in June 2023, spearheaded by our teams collaborating directly with stakeholders at Giant Group. As an ongoing effort, we continue to work on extending the strategy across Giant Group’s subsidiary companies and across multiple channels.
Arbetsflöde: The ESG strategy visual design features vibrant gradient colors and simple yet bold circular graphic elements to clearly and effectively communicate Giant Group's sustainability vision and commitments across diverse audiences. The circular geometry and gradients represent their leadership and the continuous momentum needed to drive change.
Patent: Copyrights belong to Giant Group, 2023.
Teammedlemmar: Strategist: Marco Negri
Designer: Stacey Chun Yu
Senior Designer: Tina Chien Chun Feng
Creative Director: Chun Cheng Chung
Senior Account Manager: Anew Yu Hsin Lin
CEO: Ya Ting Yu
Bildkrediteringar: Image #No 1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #1: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #2: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #3: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Optional Image #4: Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023.
Video Credits: Senior Account Manager Anew Lin, Giant Group ESG Branding, 2023. Senior Strategist Marco Negri, Group ESG Branding, 2023. Senior Designer Tina Chien Chun Feng, Giant Group ESG Branding, 2023. Designer Stacey Chun Yu, Giant Group ESG Branding, 2023.