Gaenyeomsuda Lärobok av Miraen Design Team

Designen Gaenyeomsuda Lärobok av Miraen Design Team är en högt ansedd vinnare av den mycket prestigefyllda 2023 A' Design Award i Brons i tävlingskategorin Utbildnings-, Läromedels- och Utbildningsinnehållsdesign.

BronsUtbildning· 2023

Gaenyeomsuda Lärobok

av Miraen Design Team

Klient: Mirae-N

Vinnare av A' Design Award i Brons i kategorin Utbildning

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Färger

Designen

Om Gaenyeomsuda Lärobok

Gaenyeomsuda är en matematikbok utformad för tonårselever. Namnet är en förkortad form av en fras som betyder att begrepp är allt inom matematiken. Logotypen använder en pratbubbla som motiv och en handritad stil, vilket speglar de förkortningar och den anpassning som återfinns i tonårskulturen. Målet är att få matematikstudier att kännas som ett samtal med en vän, så att eleverna öppnar boken utan olustkänsla. Boken mäter 210 gånger 260 millimeter. Alla sidor är mattlaminerade, och logotypen och illustrationerna är belagda med transparent epoxi.

Erkännandet

Om A' Design Award i Brons

Gaenyeomsuda Lärobok är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Gaenyeomsuda Lärobok förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Gaenyeomsuda Lärobok tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: GAENYEOMSUDA was made with the purpose to provide easy access to the students. The brand name GAENYEOMSUDA is an abbreviation that comes from the sentence 'concept is everything in math' and it contains its identity as well. Abbreviation and customizing, which represent the teen’s culture, were reflected in the logo to intuitively express the brand concept which is to show that tough math concepts can be studied with joy just like having a chat with a friend.
Dimensioner & förpackning: 210mm x 260mm
The whole page was matte laminated and the logo and the pictures were coated with epoxy
Taggar: Textbook,Education,Print,Design,Branding
Produktionsteknik: The brand concept, which is to encourage studying math with joy as if chatting with a friend, was expressed in the form of a speech balloon. The hand-drawn looking logo design and the illustration interest the students. People who have experience scribbling on the cover of textbooks being tired of studying must know what this is showing.
Happy memories will make it easier to start studying
Designutmaning: Studying is difficult to most people including math. Various ways to solve this problem are being researched but no solution’s been found to be satisfying. Many ways were thought of to provide easier start to studying and using foil printing (black foil) was one of the things that could interest the users. However, there was a risk of error when massively produced, therefore, transparent epoxy was used for both the logo and the pictures to solve the problem
Forskning: Math is hard and boring to most of the students and there is even an expression that says SUPOJA which means ‘people who have given up on math’. However, there is an easy way to start studying math. This project was started with the purpose of making students open the book without feeling uneasiness towards math like the famous Aristotle’s saying ‘well begun is half done’. This will help students who might have been afraid of math start studying math
Inspiration: Inspiration was sought after the teens’ culture who are the main targets of the book. They enjoy communicating with their own language in their own world. Prime examples would be customizing and abbreviation. One’s own diary is written without any templates but rather done with the flow of his/her own thoughts with the collection of the things he/she likes. -Customizing.
Communicate in their own language. - Abbreviation.
Speech balloon was selected as the motif inspired by the above.
Projektlängd: The project was from August 2022 to November 2022 and it went on sale from December 2022
Arbetsflöde: Various applications utilizing the brand such as daily appliances, stationaries, etc. are introduced to create friendly vibe around math as it is used naturally on a daily basis. As the brand becomes more familiarized, math won’t be hated so much at least.
Teammedlemmar: MiraeN design team
Creative Director Hyunji Son
Brand Design Kiwook Kim, Wookhoon Kwon
Media Design Seyoung Hong