Fading Traditional Trades and Crafts Bok av Jesvin Yeo

Designen Fading Traditional Trades and Crafts Bok av Jesvin Yeo är en högt ansedd vinnare av den mycket prestigefyllda 2022 A' Design Award i Guld i tävlingskategorin Tryck och Publicerad Mediadesign.

GuldTryck· 2022

Fading Traditional Trades and Crafts Bok

av Jesvin Yeo

Vinnare av A' Design Award i Guld i kategorin Tryck

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Färger

Designen

Om Fading Traditional Trades and Crafts Bok

Boken använder 3D-prägling för att dokumentera och framhäva de intrikata detaljerna i verken som är noggrant tillverkade av traditionella singaporeanska hantverkare, från drakbåtar av papper och indiska smycken till skor med pärlor från Peranakan. Färgsidorna symboliserar det traditionella hantverkets uppgång och fall, när industrin börjar sin utvecklingsperiod (tråkig) till sin guldålder (gul) och gradvis bleknar (vit). En pastellkrita är fäst för läsarna att skugga sidorna och upptäcka den förlorade konsten i detta immateriella kulturarv i Singapore, eftersom bara vi människor kan skydda, stödja och ta tillbaka det.

Erkännandet

Om A' Design Award i Guld

Fading Traditional Trades and Crafts Bok är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Fading Traditional Trades and Crafts Bok förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Fading Traditional Trades and Crafts Bok skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: What makes this book unique is the use of the 3D embossing technique, not just embossing, to highlight the intricate details of the works meticulously crafted by traditional Singaporean artisans, from dragon boats to Peranakan beaded shoes. With the pastel chalk, the book encourages reader engagement by colouring pages to discover the lost art of our ancestors, as only we humans can help safeguard, support and bring attention to the significance of this intangible cultural heritage.
Dimensioner & förpackning: Book Box: 145mm (width) x 305mm (height) x 52mm (thickness)
Book Box Sleeve: 540mm (width) x 220mm (height)
Book: 140mm (width) x 298mm (height) x 40mm (thickness)
Book Sleeve: 530mm (width) x 298mm (height)
Inside pages (accordion fold): 4350mm (width) x 290mm (height)
3 Hard Covers: Inside Cover, Front and Back Covers
Taggar: Traditional Artisans, Traditional Crafts, Cultural Artifacts, Intangible Cultural Heritage
Produktionsteknik: The making of this book explores how to combine traditional book forms with new technologies, make traditional book forms more interesting through unusual structures and visual stimuli, and push the boundaries of book design. The book is of significance to the design field because it not only records the traditional crafts for future designers to explore and contribute to the local craft landscape but also examines book design as a form of vanishing traditional craft.
Designutmaning: The project challenges were facing the covid-19 pandemic and the difficulty of making 3D embossed plates. Production of the book was delayed for 6 months due to the intricateness of the artefacts and further halted for 8 months due to the spread of the coronavirus. The team worked closely with the production houses to ensure things could move forward smoothly, and we are grateful that all challenges were managed well in the end.
Forskning: Given the scarcity of available resources, the approach included analysing oral history data collected by the National Archives of Singapore under the Vanishing Trades project in the 1980s and conducting fieldwork with current and retired artisans to understand the current situation and future substantiate the findings. The aim of the project is to document Singapore lost or vanished traditional crafts so that future generations can learn about them even after they disappear.
Inspiration: Working with traditional artisans, I learned that when our ancestors came to Singapore in the 19th century from Malaya, China and India, they brought their values and livelihoods with them. These livelihoods include various forms of traditional crafts that have largely enriched Singapore cultural heritage. Thus, it is essential to record these crafts, some of which have vanished or will vanish within the next 20 years, and trace their place to the roots of their meaningful beginnings.
Projektlängd: The project started in May 2015 in Singapore and finished production in December 2021. The book is on sale from March 2022.
Arbetsflöde: The colour pages of the book symbolize the rise and fall of traditional crafts, as the industry begins its developmental period (dull colour) to its golden age (yellow colour) and gradually fades (white colour). The pastel chalk is attached for readers to shade the pages and discover the lost arts of this intangible cultural heritage of Singapore.
Patent: Copyrights belong to Jesvin Yeo, 2021
Teammedlemmar: Jesvin Yeo
Alvin Ng.
Bildkrediteringar: All images: Photographer Victor Gui, 2021 and 2022