Designen Amaro Livsstilsbutik av Leticia Nobell är en högt ansedd vinnare av den mycket prestigefyllda 2022 A' Design Award i Silver i tävlingskategorin Interiör- och Utställningsdesign.

SilverInteriör· 2022

Amaro Livsstilsbutik

av Leticia Nobell

Klient: Amaro

Vinnare av A' Design Award i Silver i kategorin Interiör

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Färger

Designen

Om Amaro Livsstilsbutik

De nya fysiska Amaro-butikerna återspeglar ett destinationslivsstilsvarumärke, som kopplar kvinnor till mode, design, teknik, skönhet och välbefinnande i olika kategorier i en flytande layout. En kvinnas kurvor och feminina linjer, enkelheten i råvaror och integrationen av naturen inspirerade denna design, där kunden kommer att känna sig välkommen och underhållen i ett utrymme som på samma gång är minimalistiskt och rikt, tekniskt och mysigt, modernt och varmt, förvandlar motsatser till komplement.

Erkännandet

Om A' Design Award i Silver

Amaro Livsstilsbutik är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Amaro Livsstilsbutik förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Amaro Livsstilsbutik är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Amaro is a Retail Tech brand founded in Brazil in 2012, initially focused in women apparel. Since 2020 it became a lifestyle destination brand that offers several categories including fashion apparel, beauty, home and kids. The new physical stores had to reflect this new positioning by bringing the brand destination closer to its costumers. As the clients walk through the store, they are invited to discover what is next, as the design keeps changing and reinventing the space, with several Instagrammable moments, transforming a simple shopping experience into entertainment.
Dimensioner & förpackning: Total floor area is 1300 square meters
Taggar: Retail, Mega Store, Fashion, Beauty, Design, Apparel, Home, Kids
Produktionsteknik: The concept needed to reflect beauty, simplicity and flexibility. We chose raw and clean materials such as concrete, terrazzo, wood, and metal. For the Beauty category we created an interesting texture by using recyclable PVC tubes painted in pink, which hide the display structure. The furniture is light, allowing VM team to change the layout when needed. AMARO is a tech brand, constantly evolving and changing, so it is important that the store design reflects that characteristic as well.
Designutmaning: The biggest challenge of this project was to create a concept that would be able to communicate the new AMARO positioning as a destination lifestyle brand, including different categories. The new design would have to attract and impress all kinds of women, with different ages and from different cities. Brazil is a very diverse country so we wanted to create unique areas that would reflect the architecture or vibe of the city in which the project is located, providing personality to each new store.
Forskning: We wanted to design a store that would inspire the modern women, with clean feminine lines and curves, in an entertaining and charming space. We based our research in stories of inspiring women, that were able to influence the concept with their personal taste for fashion, design and art.
Inspiration: Fashion, Design, Technology, Comfort, Wellness, Women, Beauty, Power, those were the inspirational words echoing in our heads when we started to think about the new Design Concept for AMARO, a lifestyle destination brand, including 10 new mega stores. The curves and feminine lines of a woman, the simplicity in raw materials, and shades of pink, inspired us to create, an interesting and fluent design, where the brand's consumer would feel welcome and entertained in a space that is, at the same time, minimalist and rich, tech and cozy, modern and warm, turning opposites into complements.
Projektlängd: The project duration was 6 months, since the beginning of the design concept on January 2021 until the opening date on July 2021. The Location of this first mega store is Recife, PE Brazil.
Arbetsflöde: The design has allowed large pathways and a fluent open plan so the customer can walk through all the different areas and sections in the store. Tablets in the fitting rooms and self check out points give the customer freedom and autonomy throughout the shopping experience.
Teammedlemmar: Creative Director / Designer: Leticia Nobell
Architects: Marcos Bertelli, Maria Fernanda Ornelas
Bildkrediteringar: Images # 1-5: Photographer Adriano Rodrigo Barreto Cardoso