Designen Bafang Koi Bankens Gåvoask av One Design Brand Communication Co. Ltd är en högt ansedd vinnare av den mycket prestigefyllda 2022 A' Design Award i Silver i tävlingskategorin Förpackningsdesign.

SilverFörpackning· 2022

Bafang Koi Bankens Gåvoask

av One Design Brand Communication Co. Ltd

Klient: One Design Brand Communication Co., Ltd.

Vinnare av A' Design Award i Silver i kategorin Förpackning

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Designen

Om Bafang Koi Bankens Gåvoask

Designen av Bagua Koi-asken stannar inte vid ytan. Som en del av gåvan är gåvoasken utformad som en symbol för värdefull välsignelse med djup förankring i kinesisk kultur. Designern hämtade inspiration från kinesisk Koi-kultur och Bagua-kultur, vilka båda förmedlar en värdefull välsignelse för välgång och välstånd, vilket harmonierar med bankbranschens kulturella karaktär.

Erkännandet

Om A' Design Award i Silver

Bafang Koi Bankens Gåvoask är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Bafang Koi Bankens Gåvoask förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Bafang Koi Bankens Gåvoask är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspired by Chinese koi culture and gossip culture, the culture itself is not only integrated with the attributes of the industry, but also has the meaning of blessing.
Dimensioner & förpackning: 240mm*240mm*150mm
Taggar: China gift packaging
Produktionsteknik: Paper printing plus hot stamping, embossing, uv and other processes; it is presented with paper such as tactile paper and gold card.
Forskning: I hope that the design of gift box not just floats on the surface. Stripping out its contents, the gift box implies the connotation and profound meaning of Chinese culture, so it itself is the most precious blessing.
Inspired by Chinese koi culture and Bagua culture, the design itself is not only integrated with the wealth attribute of the banking industry, but also expresses the well-wishing.
The gift packaging design becomes a part of the gift. The gift box implies the connotation and profound meaning of Chinese koi culture and Bagua culture, showing the most precious and traditional blessing for being auspicious and wealthy, which reflects culturally the characteristics of banking industry.
Telling Chinese stories with Chinese creativity; Activating Chinese brands through Chinese culture.
Inspiration: The visual graphic is designed by extending the koi elements, implying auspiciousness and good luck.
According to Chinese tradition, directions are divided into eight parts. Thus, wealth of eight directions means that fortune comes from all directions. And the koi fishes from different directions mean to gather the wealth.
Each fish can be interpreted by different verses, so they also have their own blessings in different environments.
The overall composition is based on the Tai ji Diagram, the moral of which is that banking business can forge forward constantly to form its own closed-loop of funds and achieve the wealth cycle.
The logo of bank is put in the middle in the form of a gold coin, implying also a good blessing to amass a fortune.
Projektlängd: The project started in Xi'an in January 2021, completed in Xi'an in April 2021, and was produced and used in April 2021.
Arbetsflöde: We designed a cover with an outer square and an inner circle, which not only increases the quality of the gift box, but also gives it a deeper cultural meaning;
The square is yin, and the circle is yang.
The square is the earth and the circle is the sky. The original intention is a place where the sky is round.
Outside the inner circle, the sky is harvested in the middle, the earth is encircled, the heaven and the earth are one, and the person is the heaven and the earth, namely Thailand.
The Tai hexagram is the best one among the 64 hexagrams.
Teammedlemmar: Designer/Illustrator:Ziqiong Li
One Design brand communication Co., Ltd
Bildkrediteringar: One Design brand communication Co., Ltd