Designen WoodBergs Natur av Patrizia Dottori är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Järn i tävlingskategorin Fotografi- och Fotomanipulationsdesign.

JärnFotografi· 2021

WoodBergs Natur

av Patrizia Dottori

Klient: *PatIsHere

Vinnare av A' Design Award i Järn i kategorin Fotografi

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Färger

Designen

Om WoodBergs Natur

Dessa bilder representerar detaljer av delar av träd som fällts för att omvandlas till något annat. Användningen av negativ inversion och direkttryck på aluminium förbättrar färgerna och konceptet med förstörelse av vår planet. Konstnären inspireras av konstnärligt fotografi och miljörättigheter, förvandlar detaljer i natur och flora: fotografisk teknik och rättigheter smälter samman till surrealistiska bilder för att få betraktaren att reflektera över vad som kan göras för att skydda planeten. En bättre värld är möjlig, det beror också på dig.

Erkännandet

Om A' Design Award i Järn

WoodBergs Natur är vinnare av A' Design Award i Järn, ett prestigefyllt erkännande som tilldelas bra designverk som uppfyller de professionella och industriella krav som förväntas av välgjorda skapelser. Järnvinnare visar stor skicklighet, hög specialisering, expertförståelse och skaparnas kreativa förmåga. WoodBergs Natur förväntas vara en högt skattad, beundrad och älskad skapelse som är praktisk och innovativ. Detta vinnande verk i A' Design Award i Järn integrerar branschens bästa praxis och har kompetenta tekniska egenskaper kopplade till kunnande och talang. WoodBergs Natur respekteras för sin grundlighet och är utformat för att åstadkomma förbättringar av livskvaliteten som hjälper till att göra världen till en bättre plats.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: It is one of the seven works on the elements of nature, flora, printed in negative directly on aluminum. In these images, which belong to the Winter series, are trees cut and ready to be distributed and transformed.
The use of surreal expression through negative inversion is a technique that the artist began to use in 2008 to reinforce the concept he wants to express: increasing the level of awareness on the consequences of our actions on the environmental issue.
Dimensioner & förpackning: All the pictures are printed in negative directed on aluminium.
900 mm x 650 mm (orizontal pictures), 0,5 mm depth.
Taggar: nature, wood, trees, flowers, leaves, environment, planet, photography, photo, artistic-photos
Produktionsteknik: She tooks the pictures in this case with her smartphone Samsung S7edge, raw method, as because she realized that she went in a carpentry where she found all the trees cut down and ready to be transformed into something else. It was a unique moment.
Than she inverted the pictures with Adobe Photoshop, as she did with the other pictures of the project, and she put them in the Series Winter.
Finally she printed them directly on aluminum to enhance the colors.
Designutmaning: Her thoughts on environmental issues and her surrealistic taste have pushed her into expressive research, through photography, to express her point of view with an artistic eye both for the technique (photographic inversion) and for the realization.
The difficulty in photography and in this project lies in capturing the viewer's attention through a beautiful and mysterious image. The increased visibility increases the possibility of understanding that all mankind must safeguard nature and the planet before it is too late.
Forskning: It is a type of photographic research on nature, flora, in details and in panoramas, which aims to awaken the conscience on the environmental problem, using above all the professional camera (Nikon) but also the mobile phone on some occasions, like this one. In showing the photos during the exhibitions she was able to listen to the sensations and emotions that the images created in the impact with the visitors and to understand if the right questions were asked to interpret her goal.
Inspiration: Photography and politics are two fundamental elements in her life. When she started the environmental rights project, in order to sensitize people to safeguard nature, she took into consideration the four fundamental elements. But later she had the need to interpret Flora and for this reason she examined the oriental philosophy which is based on the five fundamental elements, therefore including wood, which becomes her Flora, represented in negative.
Projektlängd: The WoodBergs project started in November 2012 in New Canaan in Conecticut and last presented in April 2015 in Rome. These photos from the Winter Series in particular were never presented in public because they were taken later, in 2017.
Arbetsflöde: Photos do not transform themselves but they could transform the mind of the viewer because he sees different colors from reality and asks himself questions.
Bildkrediteringar: Image #No 1: patrizia dottori, WB_S4_Wood_09, 2017
Optional Image #No 1: patrizia dottori, WB_S4_Wood_01, 2017
Optional Image #No 2: patrizia dottori, WB_S4_Wood_03, 2017
Optional Image #No 3: patrizia dottori, WB_S4_Wood_05, 2017
Optional Image #No 4: patrizia dottori, WB_S4_Wood_10, 2017
Video Credit: patrizia dottori, 2014