Cap Pac Reklamprodukt för evenemang av Joshua Grant Rayner

Designen Cap Pac Reklamprodukt för evenemang av Joshua Grant Rayner är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Silver i tävlingskategorin Reklam-, Marknadsförings- och Kommunikationsdesign.

SilverReklam· 2021

Cap Pac Reklamprodukt för evenemang

av Joshua Grant Rayner

Klient: Cassette Concepts limitied

Vinnare av A' Design Award i Silver i kategorin Reklam

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Färger

Designen

Om Cap Pac Reklamprodukt för evenemang

Cap Pac är en reklamprodukt utformad för användning vid utomhusevenemang. Cap Pac tillverkas av ett enda kartongark och kombinerar flera användbara funktioner. Två solskärmar kan rivas loss och fästas runt huvudet för att skugga ögonen. Den återstående panelen fungerar som en skylt som kan bära ett budskap valt för varje evenemang. Samma panel fungerar även som en hållare för två drycker. Återvunnen eller certifierad kartong används, tillsammans med vattenfritt bläck och energisnål torkning. Syftet är att minska det avfall som skapas av reklammaterial.

Erkännandet

Om A' Design Award i Silver

Cap Pac Reklamprodukt för evenemang är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Cap Pac Reklamprodukt för evenemang förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Cap Pac Reklamprodukt för evenemang är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Cap Pac is a marketing tool designed to raise brand awareness at events. Cap Pac gives consumers multiple useful products all made from one sheet of card. Our product is a sign which has two detachable sun visors. Once the sun visors have been removed, the sign also has a second use, becoming a two-drink carrier, with a version with two removable coasters/coupons, utilising all the material. They are also truly sustainable, each Cap Pac produced actually has a Net Positive impact on the Environment and Society.
Dimensioner & förpackning: Overall size of flat size of 465mm (h) x 365mm (w) x 0.6mm (d)
Sign/Drinks Carrier 281mm (h) x 323 (w) x 0.6mm (d)
Sun visor peak 91mm with 8 options for different head sizes between 530mm to 600mm.
Taggar: Marketing tool, Promotional, Events marketing, Sustainable, Recycle,
Produktionsteknik: Either recycled or FSC certified material. Chemical free, VOC free and waterless ink, which has no waste. LED drying ink which uses 20% of the energy that UV drying uses. Produced in a carbon neutral factory powered by renewable energy. Carbon offsetting such as UN-backed project which is helping to conserve 86,000 hectares and regenerate a further 1,200 hectares of deforested of the Amazon. Zero waste to landfill and 100% of the waste is recycled and then fed back into our supply chain.
Designutmaning: While developing this product I faced a few challenges along the way. Creating a configuration where each separate product would fit together, leaving no wasted space, fully utilising the material. Due to the technical functions of each element of the product, choosing the correct martial has been vital. We needed a card that is durable for repeated use as a drinks carrier, but also flexible enough to be able to wrap around and connect the head band for the Sun visors, without the material creasing and compromising the design.
Forskning: We asked a group of industry experts, Brand Activation Managers, Merchandise Buyers and Events Organisers questions to pin point the issues they have with what is currently available, what is important to them and what is important to their customers. What became clearly apparent was an issue with uptake and repeated use of the current promotional products, and the want/need for the product to be sustainable and cost effective.
Inspiration: After seeing how many promotional products and marketing materials were handed out at every event I attended and noticing how much was just discarded and thrown away, I felt that marketing tools should do more for the consumer, by actually being a useful product which helps solve issues at the event and is therefore visually used throughout. As well as this it was vital that the product had to be designed that if thrown away, it would either be recycled or failing this, safely biodegrade.
Projektlängd: The project development started in June 2020 in the South of the UK and we have recently launched the product in hopes to be at events this summer.
Arbetsflöde: To use the product, start by tearing off the first sun visor by breaking the five points which attach it to the main body of the product. Then repeat this with second sun visor. They are then fastened at the back, helping keep the sun out of the users eyes and the brand name visible. Then they are left with a sign which can have a personalised or tailored message to each event which can be held in the air to show their support. The sign also doubles up as a two drinks carrier, so the user can go to the bar and easily carry drinks back to their seat. Once the drinks are removed, it can then be re-used as a sign again.
Patent: Patent Pending No.2009115.3 Year 2020 United Kingdom
Copyrights belong to Joshua Grant Rayner Year 2020
Registered Designs
Teammedlemmar: Joshua Grant Rayner