Yanghe Personal Letters Baijiu Spritförpackning av Zhaoxin Zhu and Dongyan Ruan

Designen Yanghe Personal Letters Baijiu Spritförpackning av Zhaoxin Zhu and Dongyan Ruan är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Brons i tävlingskategorin Förpackningsdesign.

BronsFörpackning· 2021

Yanghe Personal Letters Baijiu Spritförpackning

av Zhaoxin Zhu and Dongyan Ruan

Klient: Jiangsu Yanghe Distillery Co., Ltd

Vinnare av A' Design Award i Brons i kategorin Förpackning

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Färger

Designen

Om Yanghe Personal Letters Baijiu Spritförpackning

Yanghe Personal Letters Baijiu är förpackningsdesign för en kinesisk sprit tillverkad i Suqian, Jiangsu-provinsen, ett område känt för sin spritproduktion. Designen presenterar kinesiska litteraters kalligrafi i form av handskrivna brev, medan en lokal karta visar floderna, sjöarna och våtmarkerna som omger destilleriet. Flaskan är tillverkad av keramik med en matt vit glasyr, och flaskans kork kan användas som dricksmugg. Ytterkartongen är gjord av miljövänlig wellpapp inslagen i ett pappersomslag, och lådan öppnas enkelt.

Erkännandet

Om A' Design Award i Brons

Yanghe Personal Letters Baijiu Spritförpackning är vinnare av A' Design Award i Brons, ett högst prestigefyllt erkännande som tilldelas enastående designverk som utmärker sig genom kreativitet, uppfinningsrikedom och klokhet. Bronsvinnare är mycket skickliga och slående kreativa föremål som styrker formgivarnas stora erfarenhet, fantasi och påhittighet. Yanghe Personal Letters Baijiu Spritförpackning förväntas vara ett högt skattat, beundrat och älskat föremål som är anmärkningsvärt professionellt och innovativt. Detta vinnande verk i A' Design Award i Brons införlivar bästa praxis inom konst, vetenskap, design och teknik och är utmärkt genom sin omsorg om detaljer. Yanghe Personal Letters Baijiu Spritförpackning tillfredsställer fantastiskt behov, rör vid längtan, charmar känslor och väcker nyfikenhet.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This Baijiu made in Suqian, Jiangsu province, which is famous for being the city of Chinese Liquors. The city is surrounded by mountains and rivers, and this excellent ecological environment brings a Baijiu with unique taste. The product expresses the calligraphy of these literati in the form of handwritten letters, while using the local map to present the great ecological environment of Yanghe Distillery. The outer packaging uses green corrugated paper.
Dimensioner & förpackning: 280mm x85 mm x200mm x 1.55kg Width x Depth x Height x Weight
Taggar: Three rivers、two lakes and one wetland; literati and calligraphy; handwork; environmental; recycle
Produktionsteknik: 1.Bottle: ceramic bottle, applying matte white glaze, and the bottle cap can be used as a Baijiu cup.
2.Box：Adopting environmental corrugated paper and wrapped with paper cover.
Designutmaning: "Personal letter" refer to an article written by hand, since the writer usually sends the letter to a friend, it always adopts a free writing style, which gets the true interest of calligraphy. It not only has a certain historical value, but also has a high artistic value in calligraphy.For representative personal letters, like calligrapher of Tang Dynasty, Yan Zhenqing's "In Memory of My Nephew",which is written for mourn his newphew, and this article is known as one of the "three major running hands in the world". As for Yanghe Personal Letters Baijiu, it expresses literati's calligraphy in a special form, which provides assurance to not only internal quality but also external packaging, creating a precedent for Baijiu design.
Forskning: This product takes into account about Chinese people's healthy drinking volume. The box of this Baijiu is easy to open, also the bottle is ergonomic. Each bottle of Baijiu comes with a match glass, and you can drink as long as you want whether you are alone or not.
Inspiration: The core idea of this Baijiu is closely related to the lasting prosperity of Jiangnan. Perfect natural environment creates an exquisite background and a land flowing milk and honey. The artistic techniques of Yanghe Personal Letters Baijiu fully incorporate the advanced knowledge of traditional calligraphy and painting. It also interprets the spirits of the literati into the strong and mellow life. The background of the times and the heritage of the culture fall on the scrolls and fine Baijiu.
Projektlängd: The project started in December 2017 in Suqian, Jiangsu and finished in December 2019, Suqian, Jiangsu.
Arbetsflöde: Yanghe is famous because of its water, abundant water sources, excellent wetland environment, and high-quality underground water sources have jointly achieved the ultimate soft texture of Yanghe. It has also made Yanghe famous at home and abroad and become one of the representatives of Chinese liquor.The Yanghe Personal Letters Baijiu combines the blessed natural environment and the literati's praise in this unique Baijiu, also attracts consumers to spontaneously participate in the care of the environment, reminds them the respect for spirit, and the most important one is to enjoy the pleasant experience of the Baijiu in a more rational and healthy way.
Teammedlemmar: Designer: Dongyan Ruan
Bildkrediteringar: Image #1: Photographer Dongyan Ruan, Yanghe Personal Letters Baijiu, 2020.