Cut and Paste Varumärke av Lisa Winstanley

Designen Cut and Paste Varumärke av Lisa Winstanley är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Guld i tävlingskategorin Grafik-, Illustrations- och Visuell Kommunikationsdesign.

GuldGrafik· 2021

Cut and Paste Varumärke

av Lisa Winstanley

Klient: Lisa Winstanley

Vinnare av A' Design Award i Guld i kategorin Grafik

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Färger

Designen

Om Cut and Paste Varumärke

Denna projektverktygslåda, Cut and Paste: Preventing Visual Plagiarism, tar upp ett ämne som kan påverka alla inom designbranschen och ändå är visuellt plagiat ett ämne som sällan diskuteras. Detta kan bero på tvetydigheten mellan att ta referens från en bild och kopiera från den. Därför, vad detta projekt föreslår är att skapa medvetenhet om gråzonerna kring visuellt plagiat och placera detta i spetsen för samtal kring kreativitet.

Erkännandet

Om A' Design Award i Guld

Cut and Paste Varumärke är vinnare av A' Design Award i Guld, ett oerhört prestigefyllt erkännande som tilldelas förstklassiga, underbara och enastående designverk. Guldvinnare är utomordentligt innovativa, visionära och glamoröst bländande skapelser som speglar sina formgivares briljans, visdom och skicklighet. Cut and Paste Varumärke förväntas vara en högt prisad, trendsättande och monumental uppfinning som levererar oöverträffat värde. Detta vinnande verk i A' Design Award i Guld är ett spektakulärt, respekterat projekt som i hög grad gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Cut and Paste Varumärke skapar intensiva känslor av längtan, väcker passion, uppmuntrar kreativitet och fascinerar oss.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: This project addresses a topic that affects everyone in the creative industry at some point in their career. Yet visual plagiarism is an issue that is seldom discussed, perhaps due to the ambiguity between taking reference from an image and copying from it. Rather than preach morality, what this project provides is awareness; enabling participants to make informed choices. The collaterals were created to support an active learning workshop with the main aim to provide a platform for discussion
Dimensioner & förpackning: The book is A5 with a bespoke die cut folder at the back which contains the folded A3 poster, A6 4pp activity, die cut bookmark and kiss cut sticker sheet. These are all housed in a bespoke die cut outer folder which also contains an A5 notepad and pocket for 5 A6 postcards
Taggar: branding, logo, book, poster, stationery kit, postcards, stickers, bookmark, workshop
Produktionsteknik: This project was printed on RJ Maple bright stock of various weights dependent on the item. The outer folder is a bespoke die cut as is the 36pp book which contains a double sided poster, bookmark, A6 postcards and sticker set. The stationery kit is custom designed and contains pencils, paperclips and a sharper to complement the custom note paper
Designutmaning: The design utilises the existing colour palette and fonts of the University brand, alongside culturally appropriate imagery and rich, real-world examples of visual plagiarism, homage, pastiche and parody. The notion of a cut and paste visual culture is present throughout, as a reminder for participants to consider ethical intentions as part of their creative practice and the secondary, juxtaposed theme of ‘copy cats’ is playfully illustrated; humorously referencing this common idiom and introducing a more palatable lightness to a somewhat serious topic.
Forskning: To support an active learning workshop, print collaterals were developed including, an outer folder, a 36 page book, bookmark, posters, postcards, stickers, a notepad and a custom designed stationery kit. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Inspiration: The designs were inspired by constructivist layout with rich, culturally appropriate imagery and bold, angled typography. The brief was to create an integrated design system which would appeal to a target audience of young Singaporean designers, to guide them through complex topics via an active learning pedagogy.
Projektlängd: The project was launched in January 2020 at the School of Art, Design and Media, Nanyang Technological University, Singapore
Arbetsflöde: This project intends the user to fully interact with each component of the pack. The book is intended to be a tool for sketching ideas, writing notes and experimenting. The postcards are designed as case studies for discussion and debate. The A6 activities as practice based and require users to ideate and experiment. The stationery set facilitates this interaction and the outer folder provides a study container to house the full kit.
Patent: Copyrights belong to Lisa Winstanley, 2020
Teammedlemmar: Art Director: Lisa Winstanley
Research Assistant: Wu You
Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng
Bildkrediteringar: Photographer: Lisa Peh Jiaxian
Film: Eugene Lim Ming Zheng