Zhangyan Country Living Festival Utställningsyta av Tongji Tiandi Neili Lab

Designen Zhangyan Country Living Festival Utställningsyta av Tongji Tiandi Neili Lab är en högt ansedd vinnare av den mycket prestigefyllda 2021 A' Design Award i Silver i tävlingskategorin Evenemangs- och Händelsedesign.

SilverEvenemang· 2021

Zhangyan Country Living Festival Utställningsyta

av Tongji Tiandi Neili Lab

Klient: Tongji Tiandi-Neili Lab

Vinnare av A' Design Award i Silver i kategorin Evenemang

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Designen

Om Zhangyan Country Living Festival Utställningsyta

Zhangyan Country Living Festival är en utställningsyta som skapats för ett landsbygdsevenemang i Shanghai. Layouten formas av gamla fraktcontainrar som är förskjutna, staplade, sammanflätade och roterade för att skapa varierade tematiska områden. En grupp containrar omsluter ett område för forum, medan en annan grupp avgränsar ett område för en marknadsplats. Lokala kasserade resurser som trä, halm och vass används också. Den visuella identiteten följer Memphis-stilen och abstraherar lokala motiv av berg, vatten, fisk och bro. Aktivitetsytan omfattar 5000 kvadratmeter.

Erkännandet

Om A' Design Award i Silver

Zhangyan Country Living Festival Utställningsyta är vinnare av A' Design Award i Silver, ett utomordentligt prestigefyllt erkännande som tilldelas förstklassiga, hänförande och imponerande designverk i toppskiktet. Silvervinnare är oerhört briljanta och utomordentligt kreativa verk som illustrerar sina formgivares enastående expertis, talang och skarpsinne. Zhangyan Country Living Festival Utställningsyta förväntas vara ett underbart paradexempel som är anmärkningsvärt professionellt och djupt innovativt. Detta vinnande verk i A' Design Award i Silver är en mycket uppmärksammad, beundrad uppfinning som gagnar och flyttar fram gränserna för konst, vetenskap, design och teknik. Zhangyan Country Living Festival Utställningsyta är en skapelse som avundas starkt, som väcker längtan, förmedlar positiva känslor och väcker förundran och häpnad.

Bakom designen

Presskit

Erkännanden, teammedlemmar och tekniska detaljer tillhandahållna av designern.

Unika egenskaper: Urban-rural co-creation innovation experiment initiated by Lou Yongqi, Dean of the D&I, Tongji University, John Sakara, Academician of the RAC, and Aldo Cibic, one of Memphis school founders, to advance practices of sustainable living.
We find the meeting point in various design fields through the exploration of cross-boundary thinking, thereby integrating design concepts to help brands systematically output.
Taking brand culture "innovation" and "sustainable" as the core spirit for the design.
Dimensioner & förpackning: The visual system design includes 5000 square meters of activity space.
Taggar: Innovation，sustainable，Memphis，integrating design
Produktionsteknik: The construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
Designutmaning: In order to fit the project proposition of "sustainable development", the space design is creatively combined with the original resources of the site. With the vitality given by design, its sustainability can be re stimulated; with the reuse of materials, a recyclable overall system can be established to reduce waste. The project market constructed with vitality system publicizes the concepts of "everything has an afterlife", "everything makes the best use of" and "each has its own place".
Forskning: Based on the project design background, the design approach decided to follow the following principles: starting from the top design, integrating the independent and compatible relationships among the main visual design, space design and guidance system, and strengthening the systematic output of the brand to the audience. The project hopes to create a blueprint for rural life in the future. The main visual design integrates the design style of Memphis School, and abstracts the "mountain, water, fish, bridge" and other abstract graphics with the regional characteristics of Zhangyan to form the main visual symbol of this event in the form of abstract combination. The Memphis school's design attribute of daring to imagine and break the Convention coincides with the attribute of this event.
The overall visual identity design of the project is based on the Memphis style, starting from the exhibition, speech, workshop and market to carry out spatial narrative, conveying the concepts of "rural", "sustainable", "future" and "innovation".
Inspiration: The Memphis school featuring creativity is used to integrate the elements of rural history and culture to form a brand image.
The brand graphics are three-dimensionally extended to form a systematic space design language.
To convey the sustainability sprint, the construction is built by using local abandoned containers and discarded native resources, e.g. wood, straw, and reeds.
We hope to lead the China rural revitalization with the idea of innovation and sustainability and design concept.
Projektlängd: The project started in August 2019 in Shanghai and finished in November 2019.
Arbetsflöde: The original base is in an open suburban meadow, and in order to follow the purpose of environmental protection and sustainable exhibition, a number of old containers are used to form the activity area. By staggering, stacking, interlacing and stretching the containers, the simple rectangular bodies are combined into a variety of dynamic thematic exhibition space.
The left side of the site is distributed by two groups of containers on both sides, forming a more open enclosed form and providing an area for holding forums. On the right side, two groups of containers are rotated and disassembled into the site to create an activity space for holding a marketplace.
Teammedlemmar: Jiaqing Wu
Jia Lin
Yin Shi
Lei Yu
Ling Ma
Suying Zheng
Lu Xiao
Xinyan Wang
Ronglan Wang