Gan Song Identitas Visual Merek ku Biwei Zhu

Karya Gan Song Identitas Visual Merek ku Biwei Zhu nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2020

Gan Song Identitas Visual Merek

ku Biwei Zhu

Klién: Gan Song

Pamenang A' Design Award Perunggu dina Katégori Grafis

12,813

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #98901

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Gan Song Identitas Visual Merek

Gan Song mangrupa identitas visual merek anu dijieun pikeun hiji merek husus ti wewengkon Mayang, Cina. Desainna dilandih ku lanskap lokal jeung budaya Miao. Garis-garis lembut kalayan kandelan anu variatif ngawangun bentuk gunung sareng Walungan Jinjiang. Saurang budak awéwé anu keur imut make pakéan Miao ngagambarkeun panén sareng harepan. Identitas ieu diterapkeun kana brosur, kartu, amplop, kamasan, sareng iklan luar rohangan, ngagunakeun cetakan foil, embossing, laser cutting, sareng gilding. Sadaya pola geus divektorisasi, ku kituna identitas ieu tiasa dicitak dina ukuran naon waé.

Pangakuan

Ngeunaan A' Design Award Perunggu

Gan Song Identitas Visual Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Gan Song Identitas Visual Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Gan Song Identitas Visual Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The visual image of Gansong brand is designed based on the cultural characteristics and image of Mayang area.The conception of Gansong brand culture originates from the scenery of Mayang area and the figure image of Miao girls. In Mayang, there is a river called Jinjiang River, with clear water and green mountains on both sides. The combination of mountains and water gives birth to the most wonderful landscape of nature. This soil and water is rich in selenium based mineral elements, which is not only beneficial to health, but also makes the long-term fruit fragrance along the Jinjiang River. Therefore, this river is also known as the mother river, and this area is also known as the hometown of longevity. The main vision of Gansong's brand image is to depict the mountain and river of Mayang with the original shape of Jinjiang River and the line arrangement, and to show the harvest and hope with the smiling image of a girl with Miao characteristics. We can better promote the sales of commercial mode and promote local national culture through specialty brands.
Diménsi & Bungkusan: This visual image design is suitable for all sizes of printed products, such as cards, brochures, envelopes, packaging and advertisements, while accurately conveying the brand vision. All patterns are vectorized, and the colors have been calculated for an identical yield for diffirent print with the different variations.
Tag: GanSong, Brand, Visual Design, Graphic Design, Culture, Illustrator
Téknologi Produksi: The whole set of visual image is applied to brochures, cards, envelopes, packages, outdoor advertisements, etc. Foil and embossing printing, laser cutting, gilding and so on are used in the process.
Tantangan Desain: The main challenge is to design an accurate and reasonable visual image to reflect the core concept of local culture. The image of mountain and water seems simple, but in fact, it contains rich changes in lines. These textures are unified in the dark tone and have the effect of concave and convex through the processing of embossing printing. At the same time, the design of all these images is vectorization, which is convenient for processing and making in various situations.
Panalungtikan: The difference between the created brand and other brands is that the product is packaged on the basis of regional culture as a visual creation, which makes the product more humanistic. We believe it is more suitable for the market.
Inspirasi: Gansong brand is a specialty brand of Mayang. Its visual image design is inspired by the geomorphic characteristics and Miao culture of Mayang area in China. We use fine and varied lines to combine the ups and downs of mountains to capture the characteristics of selenium rich regions, and describe the local cultural spirit promoted by the image of Miao girls. "Gan song" literally means praising landscape and life.
Durasi Proyék: The project started and finished in 2019 in Changsha City,China
Alur Operasi: The visual image of Gansong brand is based on the regional culture of Mayang. This set of visual images has been applied to brochures, packaging, advertisements, card postcards, etc. Early concept is the focus of the project, because it is necessary to properly express the image of the region. We hope to promote the local culture through the design with human feelings, and to a certain extent, to promote the local commercial operation.
Patén: Copyrights belong to Wilbur Studio/Gan Song, 2019.
Anggota Tim: Design Director：Biwei Zhu
Executive director:Xiang Liu
Illustrator：Xiujuan Tan
Copywriter：Wei Liu
Support company：Han brand.
Krédit Gambar: Wilbur Studio