Status Audio Idéntitas Mérek ku Ryan Paonessa

Karya Status Audio Idéntitas Mérek ku Ryan Paonessa nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Pariwara.

PerungguPariwara· 2020

Status Audio Idéntitas Mérek

ku Ryan Paonessa

Klién: Ryan Paonessa Design

Pamenang A' Design Award Perunggu dina Katégori Pariwara

12,808

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #98408

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Status Audio Idéntitas Mérek

Status Audio nyaéta idéntitas mérek anu dijieun pikeun pausahaan headphone direct-to-consumer anu markasna di New York. Logotype na niru alur pola gelombang sora anu basajan, dimana unggal hurup nuturkeun jalur jeung lengkung vertikal anu sarua. Pola gelombang sora anu geus dirapihkeun ogé jadi tanda sekundér dina kaayaan logotype teu diperlukeun. Warna jeung tipografi nyatukeun idéntitas visual dina kamasan, wébsite, bahan citak, jeung bahan pamasaran. Headphone-na teu mawa logo, ngan kode produk anu unik, anu ngagambarkeun pendekatan anu minimal jeung utilitér. Kamasan-na disayogikeun dina sababaraha ukuran.

Pangakuan

Ngeunaan A' Design Award Perunggu

Status Audio Idéntitas Mérek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Status Audio Idéntitas Mérek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Status Audio Idéntitas Mérek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Status is a New York-based direct-to-consumer audio brand committed to offering well-designed, high-quality headphones, that reflect a relentless dedication to producing impeccable sound.

The Status brief covered a myriad of disciplines including visual identity, product development, packaging design, photography direction, digital design & development, and more. The objective was to create a cohesive identity for the brand that reflected the core ethos of the company and products.
Diménsi & Bungkusan: The packaging shown is offered in a variety of sizes and iterations based on the product.
Tag: graphic design, brand identity, packaging design, logo design, audio, headphones, branding, web design, art direction
Téknologi Produksi: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. Since the space occupied by the logotype and sound wave pattern is almost identical, we were able to leverage this with the packaging. While the headphones themselves do no feature logos, they do each have a unique product code identifier that reflects the minimalist, utilitarian aspects of the brand.
Tantangan Desain: Most of the research regarding the Status branding involved identifying what was being used by other brands in the audio space so that we were able to avoid blending in from a visual perspective. Another tricky aspect of the product was emphasizing the audio components of the brand without being too obvious. For packaging we looked at the products themselves, resulting in very minimal, subtly branded boxes with no excessive imagery or descriptions.
Panalungtikan: The headphone industry is enormous, with an increasing amount of competitors, all vying to be the next big brand in the space. Status takes a unique, somewhat disruptive approach, in that it focusses on offering high quality sound and design, direct to consumers, at a much more affordable price than their competitors. Part of how they do this is by cutting costs on expensive marketing ploys. From a branding perspective this created a unique challenge — how do you create recognizable products and packaging that represent the brand and product category without excessive supporting material?
Inspirasi: The Status logotype was designed to mimic the flow of a simple sound wave pattern in which each letter follows the same vertical path and arch. This is a subtle nod to the audio components of the brand. The sound wave pattern itself is was also refined to be used as a secondary brand mark in applications where the logo wasn’t necessary. Color and type were used to further unify the brand's visual identity.
Durasi Proyék: This project started in New York in 2015 and is ongoing. The design and development portions have most recently taken place in both New York and Florence, AL.
Alur Operasi: Although the Status products do not feature a brand logo, the packaging, website, print collateral, and marketing materials required certain visual mechanisms to help consumers identify the brand.
Anggota Tim: Lead Designer: Ryan Paonessa
Founder / CEO: James Bertuzzi
Photographer: Marshall Troy
Photographer: Kilian Son
Krédit Gambar: Image #2: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #3: Photographer Marshall Troy, Product & Packaging Photography, 2019.
Image #5: Photographer Marshall Troy, Product & Packaging Photography, 2019.