HuangRan Kamasan Anggur Bihun ku Lynn Tsang

Karya HuangRan Kamasan Anggur Bihun ku Lynn Tsang nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

HuangRan Kamasan Anggur Bihun

ku Lynn Tsang

Klién: Lynn Tsang

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #98044

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan HuangRan Kamasan Anggur Bihun

Téks Buku: HuangRan mangrupa kamasan pikeun sarangkaian anggur béas Cina. Desain ieu nembongkeun opat déwa panangtayungan ti mitologi Cina baheula: Naga Héjo, Maung Bodas, Manuk Beureum jeung Kuya Hideung. Ilustrasi antropomorfik dipadukeun jeung unsur-unsur opera Cina pikeun mere gambaran anyar nu modeu sarta narik minat konsumén ngora. Unggal ti opat botol ngagambarkeun hiji déwa, sarta gambar-gambar déwa dicetak di jero kotak kado pikeun nempatan opat arah. Kotak ieu ngagunakeun tutup luhur jeung handap, kalayan bagian anu dilobangan pikeun némbahkeun kesan jero.

Pangakuan

Ngeunaan A' Design Award Perunggu

HuangRan Kamasan Anggur Bihun mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. HuangRan Kamasan Anggur Bihun diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. HuangRan Kamasan Anggur Bihun minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The Packaging use anthropomorphic methods combined with elements of Chinese opera to create a new image of the four patron saints. With fashionable design methods, The Packaging subvert their stereotypes in people's minds, so that they can attract young consumers.
Diménsi & Bungkusan: The outer box:220mm x 160mm x 160mm
Tag: Chinese fashion style, Rice Wine, Packaging Desgin, Preaker, HuangRan, Patron Saint
Téknologi Produksi: Printing with Silver foil paper, Matt Lamination, UV Coating, Hot Stamping, punctured, Painted glass bottles. The corresponding part of the outer box is hollowed out to make the packaging more layered.
Tantangan Desain: There's a lot of detail in the design. Consider a lot of material and printing process in the design, Make the packaging produce the best effect while controlling the cost reasonably.
Panalungtikan: Chinese traditional rice wine quality is very good, but the packaging rough inferior, hope that through the fashion design of the Chinese culture, change its humble and poor impression, let modern young people understand it and accept Chinese culture.
Inspirasi: Staying up late. poor sleep and high pressure have become the label of contemporary young people.The patron saint series is the health-focused product of Huangran Wine. The Green Dragon, the White Tiger, the Vermilion Bird and the Black Tortoise are the patron saints in ancient Chinese mythology. which coincided with the demands of the product.
Durasi Proyék: The project started in September 2019 in Changsha and finished in February 2020 in Changsha.
Alur Operasi: The packaging design focuses on its main visual pattern, In the process of creative execution, the design focus is on the combination of various components of illustrations with different printing techniques. Make the details of package illustration more endurable.
Anggota Tim: Design Director:Lynn Tsang
Designer:Sha Shen