Karya Tualcom Logo Sareng Identitas Merek ku Kenarkose Creative nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2020

Tualcom Logo Sareng Identitas Merek

ku Kenarkose Creative

Klién: Tualcom

Pamenang A' Design Award Perunggu dina Katégori Grafis

17,611

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #97583

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Tualcom Logo Sareng Identitas Merek

Logomark of Tualcom diiluan ku gelombang radiofrequency, anu aya hubunganana sareng lapangan anu dioperasikeun perusahaan, sareng éta ngan saukur nyambungkeun hurup Tual. Maka, logo henteu ngan ukur ngantebkeun nami perusahaan tapi ogé ngarujuk kana operasi operasi sadérék. Branding dibentuk kira-kira ideu garis tina garis beureum tina garis horizontal anu gandeng ku warna biru anu nangtung pikeun ngahontal rasa kesinambungan sareng komunikasi. Hasilna basa grafis sareng sistem visual sacara langsung komunikasi sareng para pamiarsa anu kompak sareng épisién.

Pangakuan

Ngeunaan A' Design Award Perunggu

Tualcom Logo Sareng Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Tualcom Logo Sareng Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Tualcom Logo Sareng Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In this project, the main objective was to reflect the company values into a powerful logomark and branding. The logomark is inspired by radiofrequency waves and it simply connects the letters T, U, A, and L. The COM of the TUALCOM comes from the word, communication. In order to answer the request of the client to put an emphasis on the word TUAL, the remaining part of the company name is consciously eliminated from the logomark but implicitly projected through one continuous red band. The branding is shaped around the same idea of horizontal red stripes that are coupled with vertical blue ones.
Diménsi & Bungkusan: The logo and the visual system were designed in vectoral format in order to make them adaptable to different sizes for both digital and printed media. A comprehensive brand identity guidelines manual was prepared in order to prevent the misproduction of any item. These guidelines help employees to easily grasp both the visual language and the core company values of Tualcom. Therefore, the resulting visual representation creates coherency with noticeability that allows the audience to easily communicate with the brand.
Tag: Logo, Branding, Packaging, Visual Identity, Graphic Design, Interior Design
Téknologi Produksi: To create a consistent visual system, all the necessary PMS color codes were provided for printed and digital media. In addition, RAL equivalents of these colors and fabric colors were also selected for the interior office space.
Tantangan Desain: The client was hesitant to make a radical shift in the logo and the branding due to a concern of not being able to be recognized by their current customers. In order to balance out the powerful change in the logo, the previous color combination was preserved and replaced with a better calibrated version of them. Therefore, the existing visual system of the company was preserved to respect its past. The client was highly satisfied with the results.
Panalungtikan: Starting the project, an extensive research was made on both the existing logo and the visual identity as well as the graphic language of other companies in the field. The outcome of this research revealed that the existing logo was generic, and it was easily being mixed up with other similar logos by the audience. The branding system was also lacking. The field research suggested that the new logo should be welcoming, young and unique, and simple but effective. The visual system was to be built not only for the industry related audience but also for the ones who are unfamiliar to the field.
Inspirasi: Tualcom operates in the fields of communication and RF Technologies. The main company objective stands out to develop and produce compact, efficient and general purpose or application specific communication and RF systems, subsystems and modules. The main motive was to reflect these core values in the visual identity of the brand. The inspiration for the project comes from the notions of continuity and connectivity which directly refer to the fields of communication and RF Technologies. The resulting graphic language and the visual system instantly communicate with the broad audience in a compact and efficient way.
Durasi Proyék: The project started in October 2018 and finished in February 2019 in Ankara.
Alur Operasi: A brand identity guidelines manual was provided to the client in order to create a consistent visual language across all digital and printed media. The coupling of vertical blue stripes with a horizontal red band sets off a coherent visual link that immediately interacts with the audience and makes them recognize Tualcom without even seeing the logo.
Anggota Tim: Gizem Akdağ
Merve Okçu
Haktan Aksu
Pelin Bilgin
Krédit Gambar: All visual materials were designed and produced by Kenarköşe Creative.