Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile ku Willy Lai and Dave Torres

Karya Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile ku Willy Lai and Dave Torres nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Sélulér.

PerakSélulér· 2020

Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile

ku Willy Lai and Dave Torres

Klién: Macy's

Pamenang A' Design Award Perak dina Katégori Sélulér

26,740

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #94021

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile

Aplikasi Macy's nyaéta hiji aplikasi balanja mobile anu didesain deui dina taun 2019 pikeun alat Android sareng iOS. Aplikasi ieu ngamungkinkeun palanggan pikeun ningali sareng ngagaleuh produk fashion, kaéndahan, sareng barang imah tina smartphone atawa tablet. Tata letakna beresih tur basajan, sarta nyokot pituduh visual tina média fashion jeung produk téknologi konsumén. Parabot dumasar-kaméra ngadukung scan sareng bayar, sarta fitur augmented reality ngamungkinkeun palanggan pikeun ningali produk saméméh meuli. Desain anyar ieu dumasar kana panalungtikan pamaké anu jero sareng kana umpan balik ti palanggan, sarta katerlibatan pamaké ningkat sanggeus diluncurkeun.

Pangakuan

Ngeunaan A' Design Award Perak

Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Macy’s App Redesign Fungsi Utama: Aplikasi Balanja Mobile mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: In 2019, we redesigned Macys app in direct response to customer feedback that our site was in need of improvement. We launched a new app design that was clean, simple, and fashion-inspired. User engagement increased dramatically following the launch of the new design.
Diménsi & Bungkusan: We developed native apps for Android and iOS platforms.
Tag: Macys, Macys App, App, Redesign, UX, user experience, fashion, e-commerce
Téknologi Produksi: We utilized native app technologies, including camera-based features for scan and pay, and augmented reality features.
Tantangan Desain: The creative challenges for this project included creating a user friendly, fashion-inspired design at scale while supporting a variety of business goals for a large and complex traditional organization. Culture transformation was crucial to realize and operationalize the new design.
Panalungtikan: Extensive user experience research was performed over the course of the project, including user surveys, user interviews, A/B testing, formal usability lab testing, remote usability testing, and guerrilla-style usability tests conducted at Macys stores.
Inspirasi: The design of our new app was inspired by premier fashion media and leading consumer technology products, and our goal was to create a clean, simple, and fashion-inspired design that would help differentiate Macys from it's competitors.
Durasi Proyék: The project started in October 2018 and finished in October 2019. The team members were based in San Francisco and New York.
Alur Operasi: Users can access the app via a smartphone or table. The new app design streamlines user purchases through a simpler, cleaner, and fashion-inspired design.
Anggota Tim: Willy Lai
Dave Torres
Olchi Skant
Ricky J Li
Tussanee Garcia-Shelton
Philis Liu
Amanda Richardson
Stephanie Houle
Krédit Gambar: Images courtesy of Macys.