Terark Desain Idéntitas Visual ku Tong Wen

Karya Terark Desain Idéntitas Visual ku Tong Wen nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2020

Terark Desain Idéntitas Visual

ku Tong Wen

Klién: Tong Wen

Pamenang A' Design Award Beusi dina Katégori Grafis

11,004

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #93931

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Terark Desain Idéntitas Visual

Terark mangrupa idéntitas visual anu dirarancang pikeun perusahaan téknologi anu nyadiakeun jasa prosés big data. Rarancangna dumasar kana matriks titik anu dikombinasikeun jeung sababaraha warna gradién. Titik-titik anu nyambung lancar ngabentuk hurup T, hurup munggaran tina ngaran perusahaan. Sababaraha shader gradién anu béda geus disadiakeun, sahingga idéntitas ieu bisa diadaptasi pikeun rupa-rupa pamakéan. Font husus jeung pola titik ogé dilebarkeun pikeun dipaké dina citak sarta bahan-bahan sanésna. Idéntitas ieu diterapkeun kana brosur, buku taunan, kartu nami, sareng botol cai.

Pangakuan

Ngeunaan A' Design Award Beusi

Terark Desain Idéntitas Visual mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Terark Desain Idéntitas Visual diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Terark Desain Idéntitas Visual dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Terark is a tech company providing big data processing services. The mission of visual identity was to stand out Terark from all the competitors and demonstrate the business of the company. Finally, after iteration, the design concept was narrowed down to dot matrix with multiple kinds of gradient color. Smoothly connected dots form a shape of T, which represents the first letter of the company name. At the same time, multiple gradient shaders would be provided to customer, which enriches the use cases and also shows the business services could be expanded and beyond the expectation.
Diménsi & Bungkusan: Multiple design unites were created, which were in different sizes and on surfaces such as brochures, yearbooks, name cards and water bottles.
Tag: Technology, branding, identity, logo, font
Téknologi Produksi: Custom font was designed to suit in this case. Multiple gradient shaders were also provided. Moreover, a dot pattern was also delivered so that the customer could use it as the background in some print out or other materials.
Tantangan Desain: As the branding identity was aiming to look simple and modern, it was really hard to delivery a design which could stand out from all the competitors, because they usually look very similar. How to make it special and appealing was the biggest challenge.
Panalungtikan: Several rounds of qualitative research were conducted to collect feedback, in order to ensure the delivery was perceivable and appealing. The final goal was to impress the future customers of Terark, so we also reached out to the potential customers to gain more insights.
Inspirasi: Exploring various approaches and conducting user research are great ways of inspiration. Visually, an agreement with the client was made, which was simple and modern. The final design idea was enlightened by the movie The Matrix. Therefore, the brand identity should convey a combined feeling of sense of wonder and future technology, which exactly shows the spirit of Terark - creating a new world.
Durasi Proyék: This project took 3 month from end to end. Main design part was done in San Francisco.
Alur Operasi: First of all, brainstorming was a great way for generating multiple ideas at the beginning. However, leveraging various methods to merge ideas and evaluate ideas was difficult to some extent, which was crucial to the quality of final outcome. Therefore, the iteration of design usually took most effort in design process. Meanwhile, clients played an important role, because they could bring the insights to the specific industry. Listening to the clients was involved all the time, which ensured the final delivery met their expectation.