Darin Bungkusan Kanggo Katuangan Kaséhatan Korean ku Heesoo Son and Seoyeon Yoon

Karya Darin Bungkusan Kanggo Katuangan Kaséhatan Korean ku Heesoo Son and Seoyeon Yoon nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Darin Bungkusan Kanggo Katuangan Kaséhatan Korean

ku Heesoo Son and Seoyeon Yoon

Klién: Darin

Pamenang A' Design Award Perak dina Katégori Bungkusan

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #92688

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Darin Bungkusan Kanggo Katuangan Kaséhatan Korean

Darin dirancang pikeun ngabebaskeun jalma modéren tina teu aya anu teu resep kana produk pangan kaséhatan tradisional Korea di masarakat kacapean, nunjukkeun ringkes, kajelasan grafis dina nganteurkeun bungkusan ka raos jalma modéren, teu siga gambar anu teu direncanakeun anu parantos dianggo ku toko kadaharan kaséhatan tradisional Korea. . Sadaya desain dilakukeun tina motif sirkulasi getih, ngagambarkeun tujuan nyayogikeun vitalitas sareng kaséhatan ka 20s sareng 30an sayah.

Pangakuan

Ngeunaan A' Design Award Perak

Darin Bungkusan Kanggo Katuangan Kaséhatan Korean mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Darin Bungkusan Kanggo Katuangan Kaséhatan Korean diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Darin Bungkusan Kanggo Katuangan Kaséhatan Korean mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The project is designed to free modern people from reluctance to Korea's traditional health food products in the fatigue society, featuring simple, graphic clarity in delivering packages to the sensibilities of modern people, unlike the undesigned images that have been used by traditional Korean health food shops and called Geongang-won. All designs are made from motifs of blood circulation, visualizing the goal of providing vitality and health to the tired 20s and 30s. In the box, a graphic icon was inserted to show what juice was made of, and at the top of the pack was a pattern derived from the environment in which the material was grown and the properties of the material. In addition, the icons and patterns are made of colors taken from the material and are made up of main colors and sub-colors. Also, we designed a special typeface for the name of the product that will go into the box and pack for Darin's identity
Diménsi & Bungkusan: The juice pack is 100mmx165mm, the small box is 175mmx105mmx95mm, and the big box is 180mmx275mmx95mm.
Tag: package design, korea, graphic design, pattern, healthcare, branding
Téknologi Produksi: Darin's juice is made from a total of seven ingredients: onion, black garlic, eel, pear, terrapin, red ginseng and antlers.
Tantangan Desain: In the process of designing the icons, we have been agonizing over how simple it should be to make the material simpler and more obvious.
Panalungtikan: After a visit and interview to find out how existing health centers operate, we found that the main customers are mostly in their 40s and older, and that most stores use packages of the same design, not different packages from store to store. it. We also surveyed people in their 20s and 30s to find out what they think about ‘Geongang-won’ and what we need to improve, and found that the main reason they refused ‘Geongang-won’ was because of the old-Fashioned design, which made them biased that only people of high age go there. And based on these surveys, we tried to communicate our goals aesthetically and visually to people in their 20s and 30s.
Inspirasi: In Oriental medicine, internal healing is considered a fundamental treatment rather than external treatment. And the treatment is the basic principle of smoothing blood circulation. So we used blood circulation, which connects the whole body, as a design motif, and we designed lines as a basic component to express blood circulation.
Durasi Proyék: The project started in September 2018 in Korea and finished in November 2018
Alur Operasi: Darin's package is divided largely with, healthy juice-bearing packs, boxes by material in which the pack is put, and large packaging boxes designed to hold two boxes. The two boxes are packed with two materials that matches well together.
Anggota Tim: Heesoo Son
Seoyeon Yoon
Krédit Gambar: Heesoo Son and Seoyeon Yoon