Unto Communication Tool Identitas Perusahaan ku Unto

Karya Unto Communication Tool Identitas Perusahaan ku Unto nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Grafis.

BeusiGrafis· 2020

Unto Communication Tool Identitas Perusahaan

ku Unto

Klién: Unto

Pamenang A' Design Award Beusi dina Katégori Grafis

11,503

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #92669

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Unto Communication Tool Identitas Perusahaan

Unto Communication Tool nyaéta sistem identitas perusahaan anu diwangun dumasar kartu nami anu bisa dibagi. Kartu ieu boga ukuran 9 ku 5,4 séntiméter sarta ngamuat inpormasi kontak anu sarua dua kali, hiji blok dicitak kabalik di luhureun anu sejenna. Garis perforasi hasil die-cut misahkeun dua blok éta, ku kituna kartu bisa disoéh jadi dua bagian. Nu boga kartu nyimpen sabagian sarta méré sabagian deui, sahingga hiji kartu bisa nepi ka kontak kadua. Identitas ieu ogé ngawengku selebaran kertas koran (newsprint) sareng bubble wrap anu dicitak, dipaké pikeun kaperluan pangbungkus.

Pangakuan

Ngeunaan A' Design Award Beusi

Unto Communication Tool Identitas Perusahaan mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Unto Communication Tool Identitas Perusahaan diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Unto Communication Tool Identitas Perusahaan dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Name cards and product wrapping have been necessary assets for individuals and brands to take on with a dash of their individuality. The team explores not only the graphics that go on but the functional limitations. Returning the essential function of a name card, which is connecting, by suggesting the card to be split into two and encouraging the user to keep one and share one, the design aims to increase the connections that one name card can make, and one social networking scene could offer.
Diménsi & Bungkusan: Name card 9cmx5.4cm, Newsprint A3, Bubble wrap 5 ft. long x 12 in. wide x 5in, Perforated every 12in. A thick layer of film with a bubble on one side, the other side custom print pattern.
Tag: Name card, branding identity, sharable name card, experiential branding, customizable wrapping, six degrees of separation, second degree connection design
Téknologi Produksi: UV print method for translucent white on black ink, die-cut perforated line, UV print on the external layer of bubble wrap.
Tantangan Desain: The challenge here is trying to express the brand identity of experimental design, not only using graphics as communication but as a psychological medium that leads to action. The team decided to play with user experience and the intuition to tear along a perforated line and the satisfaction of it. And to weave together a visual recognition of brand identity using minimal elements, so that it may be distinctive but does not overpower the focus of user experience.
Panalungtikan: The theory of Six Degrees of Separation navigates as the primary concept in design thinking. In a world of 7 billion people, it seems that we are all connected by six or fewer acquaintances. And since internet networking has widely expanded our online acquaintances, the six people is lowered to four. Using the ancient way of advertising, word of mouth, this first-degree connection who received the name card is encouraged to extend the relationship to a second. Inspired to increase the connections that one name card can make, or one social networking scene could offer.
Inspirasi: Like many others, the brand identity is an opportunity for the business to introduce themselves from the very first interaction, for example, by handing out a name card. And for this design studio, they would like to communicate their brand language, through challenging ways of experiencing such traditional communicative tools, name card, flyer, and wrapping paper by amplifying its function and introducing new user experiences.
Durasi Proyék: The project started in July till September 2019, in Taipei.
Alur Operasi: The info on the card is in a dense paragraph format, presented twice, one upside down on top of another, a perforated line subtly parts the two paragraphs, encouraging the reader to tear apart for a more convenient read. The user is then encouraged to give out the other half of the card. One side of the card shows a full paragraph as if orally making a self introduction, the opposite side is highlighting only the necessary. The flyer is a traditional newsprint form, where as the bubble wrap, versatile for packaging purposes, use the patterned brand name to fill the receiver info.
Anggota Tim: Ming Hsi Chou
Ching Yi Angela Chang
Krédit Gambar: Image#1: Ming Hsi Chou, creator, 2019, Image#2: Ming Hsi Chou, creator, 2019. Image#3: Ching Yi Chang, creator, 2019. Image#4: Ching Yi Chang, creator, 2019. Image #5: Ming Hsi Chou, 3D artist, 2019.