NYC Deal 99 Cent Store Identitas Merek ku Chi Hao Chang

Karya NYC Deal 99 Cent Store Identitas Merek ku Chi Hao Chang nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Grafis.

PerungguGrafis· 2020

NYC Deal 99 Cent Store Identitas Merek

ku Chi Hao Chang

Klién: School of Visual Arts

Pamenang A' Design Award Perunggu dina Katégori Grafis

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #90132

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan NYC Deal 99 Cent Store Identitas Merek

NYC Deal nyaéta identitas merek anu dijieun pikeun toko 99 sen di New York City. Identitas ieu museur kana label harga anu wani dipasang dina sudut, nu ngingetkeun kana gerakan ngagayot label anu diraih ku konsumén sarta diteueulkeun heula sateuacan dibaca. Label anu dimiringkeun ieu ngajadikeun harga tunggal 99 sen jadi pesen anu pangjelasna tina merek éta. Elemén pangrojong nujul kana produk-produk anu didagangkeun di toko. Bahan citakan ngagunakeun citak laser digital, sedengkeun tas jinjing, kaos, sareng barang kaen sanésna ngagunakeun citak sablon pikeun mastikeun tinta anu tahan lami.

Pangakuan

Ngeunaan A' Design Award Perunggu

NYC Deal 99 Cent Store Identitas Merek mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. NYC Deal 99 Cent Store Identitas Merek diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. NYC Deal 99 Cent Store Identitas Merek minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: NYC Deal is a local 99 cents store in New York City. To rebrand this store, it is important to let people grasp the most distinctive attraction of the store, that everything is only priced at 99 cents. With this design, no one can ignore the bold and striking price tag. Moreover, the designer carefully captured the inviting dangling movement to the drive to stimulate potential customers to grab a hold of the moving price tag themselves.
Diménsi & Bungkusan: The identity system will be used on various sizes, materials, platforms, which will not have a specific dimension.
Tag: Branding, Graphic Design, Identity, Logo, Poster
Téknologi Produksi: For the packages and stationaries of the brand, digital laser printing will be used on various related productions. For the tote bags, shirts, and any other products that will be printed on fabrics will use screen printing to make the inks durable.
Tantangan Desain: The challenge was to design a clear but powerful logo for the brand. The logo should be able to grab ahold of eyeballs of pedestrians and inform them about the main attraction of the store. This was the problem he sought out to solve at the first place. In the process of designing, the designer also struggled to grapple with the existing design at hand and avoided being limited by it. Hence, he spent a lot of effort into balancing his own creative process while maintaining the original identity. The logo should, of course, be different, but people should also still be able to identify the brand from past experience.
Panalungtikan: The type of research was conducted based on marketing and branding. The objective of the design is to make the brand more recognizable from other similar shops. Through competitor analysis, user research, and brand positioning strategy, the designer recognized that this kind of value shops make profits by selling bulks of products, instead of specialized sophisticated single items. Hence, it is critical for the brand to capture the attention of customers through branding. As a result, the logo was created to invite customers in with its dangling movement and simple statement, 99 cents.
Inspirasi: The angle of the symbol was inspired by the dangling price tag. When customers try to see the price of an item, they usually need to reach for the dancing price tag and pause it for the read. The design captured this movement as the main feature of the logo, encapsulating the shopping experience in one graphic. As for supporting elements, some features of the products in the shops are included.
Durasi Proyék: The project started in November 2018 at the School of Visual Arts in New York City and was finished in April 2019.
Alur Operasi: The inspiration of the designer mostly comes from his careful observation of the surrounding environment in New York City. The designer has noticed how 99 cent stores can truly come handy when the budget is tight. As a result, he sought to improve the logo so people can understand its main feature more intuitively. First, he created the mood board by using the photos from the street to start sketching. After about fifty different trials, he finally decided on this distinctive and simple logo to grab attention from customers.