Ningxiahong Reign Title Botol Miras ku Sunkiss Design Team

Karya Ningxiahong Reign Title Botol Miras ku Sunkiss Design Team nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerungguBungkusan· 2020

Ningxiahong Reign Title Botol Miras

ku Sunkiss Design Team

Klién: The Ningxiahong Wolfberry Liquor

Pamenang A' Design Award Perunggu dina Katégori Bungkusan

23,064

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #89801

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Ningxiahong Reign Title Botol Miras

Kombinasi tina "produk + kaligrafi + jabatan pamaréntahan" nyiptakeun identitas visual anu béda. Judulna pamaréntahan nyaéta kecap anu hadé sorangan anu nyalira salamet. Nalika éta dilarapkeun kana bungkusan produk dina bentuk kaligrafi, produk ngagaduhan ilmiah budaya Cina klasik sareng atribut sosial, sareng berkah produk anu saé pikeun konsumen dikirimkeun, ku kituna konsumen ngagaduhan seueur ngobrolkeun nalika nginum .

Pangakuan

Ngeunaan A' Design Award Perunggu

Ningxiahong Reign Title Botol Miras mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Ningxiahong Reign Title Botol Miras diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Ningxiahong Reign Title Botol Miras minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: For this medium-end product of Ningxiahong, its exterior design draws on the ancient Chinese concept of "round sky and square earth"; the combination of black, red and gold improves perceived product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Diménsi & Bungkusan: Bottle volume 750ml,high 300mm,the widest diameter 75mm
Tag: Shangqi, liquor bottle, liquor, Ningxiahong, graphic design, package design, Chinese culture, Chinese elements, reign title
Téknologi Produksi: The packing material is porcelain with a matte finish, and the reign title is subject to gold stamping and decaling
Tantangan Desain: The Ningxiahong brand is aging. In order to change consumers' inherent perception of the Ningxiahong brand, and rebuild the brand image, we decide to strengthen the brand's cultural communications with consumers. The challenge of our package design is to select proper cultural elements for communication and combine them with the product.
Panalungtikan: The Ningxiahong wolfberry liquor is both a drug and a foodstuff, and reflects homology of medicine and food in time-honored traditional Chinese medicine. On this basis, we have selected the "reign title" - a cultural symbol with distinctive historical characteristics. This product is combined organically with traditional Chinese culture to improve the cultural identity of consumers with the brand.
Inspirasi: A reign title is an auspicious word itself that delivers a good wish. The combination of "product - calligraphy - reign title" creates a unique visual identity! The reign title is applied to the product package in the form of calligraphy, the product has a strong imprint of classical Chinese culture and a strong social attribute.product quality. As for the application of cultural elements, the "reign title" for chronology by ancient Chinese dynasties is used as the core visual focus and the core element of cultural identity to bring unique cultural and social values.
Durasi Proyék: This project broke ground in April 2019 and was completed in June 2019. Its design was completed in Beijing, and its production location is Zhongwei, Ningxia.
Alur Operasi: The reign title is selected as the core element of the cultural identity of this product based on the demand of the target group, improving the cultural value and social attribute of this product. A reign title is an auspicious word itself that delivers a good wish. When used in the package as a design element, it promotes good interactions with consumers.
Anggota Tim: Design Leader: Zhou Hong; Design Director: Wu Changzhi