Lidu Sorghum Baijiu Kamasan Anggur Keras ku Wen Liu and Bo Zheng

Karya Lidu Sorghum Baijiu Kamasan Anggur Keras ku Wen Liu and Bo Zheng nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

BeusiBungkusan· 2020

Lidu Sorghum Baijiu Kamasan Anggur Keras

ku Wen Liu and Bo Zheng

Klién: Shenzhen Oracle Creative Design Co., Ltd

Pamenang A' Design Award Beusi dina Katégori Bungkusan

18,031

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #89771

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Lidu Sorghum Baijiu Kamasan Anggur Keras

Lidu Sorghum Baijiu mangrupa desain kamasan pikeun anggur keras sorghum Cina. Botolna dijieun tina kaca kristal anu disemprot warna héjo, sarta labél botol jeung labél beuheung ngagunakeun kertas husus anu geus dituakeun. Tutupna ngagabungkeun logam jeung plastik, sedengkeun kotak luarna dijieun tina kertas husus warna hideung kalawan corak emas jeung hideung. Kamasan ieu ukuranana 70 mm panjang, 70 mm lébar jeung 260 mm luhurna. Wangunna dumasar kana prototipe botol aslina sarta nuturkeun gaya minimalis kontemporer. Bahan anu disederhanakeun ngurangan runtah sarta luyu jeung salera konsumén ngora.

Pangakuan

Ngeunaan A' Design Award Beusi

Lidu Sorghum Baijiu Kamasan Anggur Keras mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. Lidu Sorghum Baijiu Kamasan Anggur Keras diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. Lidu Sorghum Baijiu Kamasan Anggur Keras dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Lidu Sorghum Baijiu's brewing techniques began in the Yuan Dynasty. The technology of Baijiu making has been included in the list of Jiangxi Intangible Cultural Heritage after five generations. The idea of design is based on the basic prototype of Lidu Sorghum Baijiu's bottle. The design of Lidu Sorghum Baijiu conveys a contemporary minimalist fashion visual language. Young Chinese consumers could easily accept this visual result of design.
Diménsi & Bungkusan: The packaging size is 70mm in length, 70mm in width and 260mm.
Tag: Baijiu, Baijiu packaging, Chinese, Consumer, Visual Language
Téknologi Produksi: The bottle is made of crystal glass and sprayed with green. The bottle label and the neck label are made of old special paper. The pattern text of the bottle is black and gold. The cap is made of metal and plastic. The box is made of black special paper. The text and pattern are gold and black gold.
Tantangan Desain: It is very difficult to change the cognitive awareness of the product packaging of consumers. The design requires a lot of researching and analyzing the current market for the propose of breakthrough a traditional Chinese liquor packaging design. According to a big data analysis report that consumers are becoming more and more fashionable. A lot of consumers prefer a modern and minimalist design style. The way of consumption is becoming more rational.
Panalungtikan: In the age of high homogeneity of Chinese traditional liquor, the packaging design of Baijiu needs serious thinking on applying the visual language of Baijiu to distinguish similar products. The visual language of design should be accessible for consumers to understand. After analyzing the Baijiu market, it is found that consumers are not very familiar with Baijiu packaging. Thus it is important to apply an easy-to-understand visual language.
Inspirasi: The design inspiration is from daily life discovery. There are many textures on the surface of the vase that is mainly to enhance the glass quality. Also, many items on the shelves seem to have a similar design style in the supermarket. Many famous brands would like to make a differentiation with minority brands, so they design a display rack for their own product and the result is more vivid and classy. Thus I applied these discovery elements into my design to present an ecologically harmonious image.
Durasi Proyék: The project began in October 2018 in Shenzhen, China, and completed in November 2018 in Shenzhen, China.
Alur Operasi: This work breaks through the packaging form of traditional Chinese liquor. It is very often to see a lot of Baijiu packaging is traditional design style in the Chinese market. Those packaging are not suitable for the aesthetics of young consumers. They are also not beneficial for the trend of recycling environmental protection. So it is necessary to simplify the materials and technologies of packaging in the design process. The way of consumption should return to the quality of the product itself, rather than the gorgeous packaging as it would lead to a waste of resources. My design intends to change the product packaging awareness of consumers and customers.
Anggota Tim: Designer: Wen Liu
Designer: Bo Zheng
Designer: Weijie Kang
Krédit Gambar: Image #1: Creator Wen Liu, Lidu Sorghum Baijiu, 2018
Image #1: Creator Bo Zheng, Lidu Sorghum Baijiu, 2018
Image #1: Creator Weijie Kang, Lidu Sorghum Baijiu, 2018