Macau Light Festival 2018 TVC Iklan Televisi ku Puzzle Lai Meng Tak

Karya Macau Light Festival 2018 TVC Iklan Televisi ku Puzzle Lai Meng Tak nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Pilem.

PerakPilem· 2020

Macau Light Festival 2018 TVC Iklan Televisi

ku Puzzle Lai Meng Tak

Klién: Mirage Visuals

Pamenang A' Design Award Perak dina Katégori Pilem

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Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #89403

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Macau Light Festival 2018 TVC Iklan Televisi

TVC Macau Light Festival 2018 nyaéta iklan televisi anu dijieun pikeun ngamajukeun festival cahaya kota. Iklan ieu nampilkeun festival salaku torowongan waktu. Sudut pandang jalma kahiji nungtun panongton ngaliwatan instalasi pencahayaan, projection mapping tilu diménsi, sarta kaulinan interaktif. Unsur-unsur lokal ngeunaan gastronomi, arsitéktur, budaya, sarta kreativitas dipintonkeun salaku seni instalasi dina jero animasi. Sadaya adegan direncanakeun dina storyboard sarta diuji salaku demo gerak dina software tilu diménsi saméméh syuting. Cuplikan live action, éfék visual, sarta motion graphics dihijikeun.

Pangakuan

Ngeunaan A' Design Award Perak

Macau Light Festival 2018 TVC Iklan Televisi mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Macau Light Festival 2018 TVC Iklan Televisi diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Macau Light Festival 2018 TVC Iklan Televisi mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Revolving around the concept of time, the Festival will weave up local elements of gastronomy, humanity, architecture, culture, creativity and other realms. The event will not only manifest the city’s East-meets-West cultures, but also portray nostalgic stories and childhood memories of Macao people, leading spectators onto a glittery journey across time and space in Macao.
Diménsi & Bungkusan: HD 1920X1080 Video
Tag: TV commercial, Live shooting, VFX, Motion graphics, 3d animation
Téknologi Produksi: In this project, we planned all shots in the storyboard, and make a demo motion in 3D software, so that we can prepare all the materials
and props before the video shooting. And we try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Tantangan Desain: The concept of turning the entire Light Festival into a "time tunnel" was difficult to achieve at first. Through many special effects of pre-production and post-production, the whole concept can be perfectly displayed.
Panalungtikan: In the early days of the project, we used a lot of different expressions. How to connect the contents of the entire light festival together, after repeated reflections, finally decided to use the time tunnel as the theme of the whole advertisement. We try to put some Macao features and elements into the animation in the form of installation art, so that the entire advertisement will show the different characteristics of this year's Macao Light Festival.
Inspirasi: In this TV Commercial, the Macau Light Festival is transformed into the concept of "time tunnel". Through the first person vision, various lighting installation, 3D mapping, interactive games, etc., to explore the light and shadow devices in different places of the Macau Light Festival , to the audience Showcase the exciting content of the 2018 Macau Light and Shadow Festival.
Durasi Proyék: The project started in October 2018 in Macau and finished in November 2018 in Macau, and was exhibited in Macau in December 2018.
Alur Operasi: Video file can be operated in every video player
Patén: Copyrights belong to MIRAGE VISUALS 2019
Anggota Tim: Client：MACAO GOVERNMENT TOURISM OFFICE
Video Production：MIRAGE VISUALS
Director：Puzzle Lai
Concept & Storyboard：Puzzle Lai, Cheong In Fong
Director of Photography：Simon Ma
3D Animation: Hayden Mok@SPICY Banana, Michael Fong@SPICY Banana , River Ng@SPICY Banana , CM Lee@SPICY Banana, Wyatt Wai@SPICY Banana
2D Motion Design：吳穎儀 Pancy Ng
Edit: Puzzle Lai
Compositing：Puzzle Lai
Color Grading：Puzzle Lai
Music & Sound Design Production：：Joe Lei, Jason Chang