Mi Bluetooth Headset Mini Fungsi Utama: Bungkus Headset ku Xiaomi

Karya Mi Bluetooth Headset Mini Fungsi Utama: Bungkus Headset ku Xiaomi nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perak anu bergengsi dina Katégori Kompetisi Desain Bungkusan.

PerakBungkusan· 2020

Mi Bluetooth Headset Mini Fungsi Utama: Bungkus Headset

ku Xiaomi

Klién: Xiaomi

Pamenang A' Design Award Perak dina Katégori Bungkusan

25,887

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #89158

Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Mi Bluetooth Headset Mini Fungsi Utama: Bungkus Headset

Mi Bluetooth Headset Mini nyaéta bungkus anu dijieun pikeun headset olahraga anu leutik jeung ringkes. Cangkang headset-na basajan pisan sarta ngan ngabogaan hiji kancing buleud. Bungkusna maké gambar musisi kawentar, ku kituna cangkang anu buleud lonjong éta katémbong siga sirah jeung kancingna siga sungut nu muka. Hasilna ngagambarkeun penyanyi atawa dirigén, sarta méré karakter ka produk anu basajan. Baki PET nyekel headset jeung kontroler di bagian hareup, ari kabelna tetep nyumput. Panutup kertas ngajaga struktur bungkus supaya tetep kuat. Desain ieu tujuanana pikeun narik minat pamaké nu umurna antara 18 nepi ka 29 taun.

Pangakuan

Ngeunaan A' Design Award Perak

Mi Bluetooth Headset Mini Fungsi Utama: Bungkus Headset mangrupa juara A' Design Award Perak, pangakuan anu luar biasa bergengsi anu dipasihkeun ka desain kelas luhur, endah jeung matak kagum. Para juara Perak téh karya anu pohara cemerlang jeung pohara kréatif anu ngagambarkeun kaahlian, bakat jeung kapinteran para désainerna. Mi Bluetooth Headset Mini Fungsi Utama: Bungkus Headset diharepkeun jadi karya anu éndah, karya andalan anu pohara profésional jeung pohara inovatif. Desain juara A' Design Award Perak ieu mangrupa panemuan anu pohara kasohor jeung dikagumi anu mangpaat sarta ngamajukeun watesan seni, élmu, desain jeung téknologi. Mi Bluetooth Headset Mini Fungsi Utama: Bungkus Headset mangrupa kréasi anu pohara diirikeun anu ngahudang kahayang, ngabawa rasa positip, jeung ngahudangkeun rasa heran jeung kagum.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: The design of the product is quite minimalistic, with only a circular button on the shell. To make it more interesting, the design use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Diménsi & Bungkusan: dimension: height 79mm, Length 110mm, width 28mm
Tag: Handset, electronic, packaging, colorful, musician
Téknologi Produksi: The visual design require to hide the wires, only leave the headset and controller out. Therefore the packaging structure design must consider how to hide the wires and still keep the whole packaging structure solidly. By using PET tray inside and a paper cover outside, the front of the packaging only shows the handset and controller.
material: Paper, PET
Tantangan Desain: As the target audiences are 18 to 29 year-olds, the design should make the products most close to the trendy of young's culture.
Panalungtikan: Mi Bluetooth headset is a low profile product that targets the lower end of the sports headset market. The retail price for the product is 10 Euro in China. The overall packaging budget was limited to about 0.6 Euro. So it is the design task to add some attractive elements to its packaging and make it outstanding from the shelves.
Inspirasi: In current China, the young generation has a rage for animation, comics, and games. They spontaneously create a lot of trending content that personified objects into lively characters. To make this low-profit product easier to approach the young generation, our design strategy is to imbue a product with personality and to visually personify the product.
Durasi Proyék: The project started in April 2018 and finished in April 2019 in Beijing, China
Alur Operasi: The design of the product is quite minimalistic, with only a circular button on the shell.
To make it more interesting, designers use images of famous musicians in the packaging, contributing to a personification of the product: the oval shape becomes the head, and the button becomes an open mouth. This creates the image of a composer passionately singing or vigorously conducting an orchestra, giving voice to an otherwise low-profile product, at the same time highlighting its design element.
Patén: Copyrights belong to Xiaomi, 2019
Anggota Tim: Design director: Lu Chen
Packaging Designer: Yan Ni
Packaging structure design: Zhizhuang Song
Krédit Gambar: Image #1:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #2:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #3:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #4:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge
Image #5:Creative Director Lu Chen, Illustrator Yan NI, 3D Rendering Artist Tong Ge