Light - Discovering Umbria Buku Tipografi ku Paul Robb

Karya Light - Discovering Umbria Buku Tipografi ku Paul Robb nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Perunggu anu bergengsi dina Katégori Kompetisi Citak.

PerungguCitak· 2020

Light - Discovering Umbria Buku Tipografi

ku Paul Robb

Klién: Salt & Pepper

Pamenang A' Design Award Perunggu dina Katégori Citak

25,038

Pamenang Panghargaan anu Diverifikasi

Verifikasi Status Panghargaan pikeun #88176

Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan Light - Discovering Umbria Buku Tipografi

Saatos gempa bumi anu cilaka taun 2016, Wilayah Umbria Itali diperyogikeun pangiriman komunikasina. Katalog ieu mangrupikeun perjalanan anu nunjukkeun kabeungharan budaya daérah anu teu dipikanyaho di daérah éta. Masing-masing kana bagian indéks halaman dirancang pikeun fokus dina nyebatkeun caritaan éta. Sanajan utamina perjalanan fotografi cahaya sareng budaya ghaib, bagian tekstual tina katalog parantos dirawat pikeun saimbang carita visual.

Pangakuan

Ngeunaan A' Design Award Perunggu

Light - Discovering Umbria Buku Tipografi mangrupa juara A' Design Award Perunggu, pangakuan anu pohara bergengsi anu dipasihkeun ka desain unggul anu dicirikeun ku kréativitas, kacerdikan jeung kawaspadaan. Para juara Perunggu téh artéfak anu lobaan kaahlian jeung kréatif pisan anu ngabuktikeun pangalaman anu lega, imajinasi jeung kacerdasan para désainerna. Light - Discovering Umbria Buku Tipografi diharepkeun jadi objék anu dihargaan, dikagumi jeung dipikanyaah anu profésional jeung inovatif. Desain juara A' Design Award Perunggu ieu ngalebetkeun prakték pangalusna dina seni, élmu, desain jeung téknologi, sarta unggul dina perhatian kana détail. Light - Discovering Umbria Buku Tipografi minuhan kabutuhan kalayan éndah, nyentuh kahayang, nyenangkeun rasa, jeung narik rasa panasaran.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Dynamically anchoring the catalogs are two bespoke typefaces. The first font is three different combinations. Inspired from concealing and reflect the words with controlled randomness emulating the lighting situations in continual flux. The same word yields different combinations each time creating a rhythmic pattern.
The second font was inspired by shadows within the photographs and the idea of expanding light. Each letter is extended characterizing the long-drawn shadows.
Diménsi & Bungkusan: Cover: Fedrigoni sirio black black gr. 290
Internal pages: Fedrigoni arco design da gr. 140
Tag: Type/Font Design, Identity design, Catalog, Photography, Typography
Téknologi Produksi: Volume: 256 pages
Cover: Silkscreen printing
Internal pages: 4 color offset
Tantangan Desain: Having been affected by the earthquake of 2016, these catalogs explore and celebrate the cultural unseen beauty of the region of Umbria. The catalog accompanies the traveling exhibition, used to demonstrate how little of the cultural heritage was affected by the earthquake and to dispel misrepresented ideas in the press.
Panalungtikan: All areas of the Umbrian territory were visited and researched by the journalist, Cristiana Mapelli. Developing the story from the local population we were able to discover places only they knew, exposing cultural elements not on the normal visitors itineraries.
Inspirasi: The catalogs explore the links between photography light and shadow within the confines for the rich local cultural heritage, a photographic journey of the territory and juxtaposes custom typefaces and contemporary layout.
Durasi Proyék: Design and Art direction from November 2018 to January 2019, Umbria, Perugia
Alur Operasi: The book was developed as a marketing and branding territorial advertising piece. We were approached to identify and refocus and create a marketing tool to requalify and reinforced an optimistic public perception of the region. Only 7% of the territory was damaged by the earthquake but reported in the press as being 100% damaged, the concept was to reinforce the brand reputation and demonstrate to the territory.
The project has been shortlisted to the Italian ADI Design Index - Compasso d’oro 2020 and won Gold at the Novum Awards 2019 and Sustainable design of the year at the Novum Awards 2019.
Anggota Tim: Designer & Art Direction: Paul Henry Robb
Type design: Paul Henry Robb
Designer: Moira Bartoloni
Animator: Tommaso Calderini
Audio: Paul Henry Robb
Photography: Marco Giugliarelli
Copy: Cristiana Mapelli
Krédit Gambar: Photography copyright, Paul Robb & Marco Giugliarelli