Karya MAU Vegas 2019 Acara ku Shreya Gulati nyaéta pamenang anu dihormat pisan tina 2020 A' Design Award Beusi anu bergengsi dina Katégori Kompetisi Pariwara.

BeusiPariwara· 2020

MAU Vegas 2019 Acara

ku Shreya Gulati

Klién: Houndstooth

Pamenang A' Design Award Beusi dina Katégori Pariwara

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Buka Situs Tingali di A' Design Award Siaran Pers Lencana Panghargaan

Warna

Désain

Ngeunaan MAU Vegas 2019 Acara

Aplikasi Mobile Henteu dikonci atanapi MAU Vegas mangrupikeun acara aktip mobile pituin di dunya. Éta narik merek pangbadagna ti Silicon Valley kaasup Spotify, Tinder, Lyft, Bumble sareng MailChimp pikeun sababaraha ngaran. Houndstooth dibéré tugas berkonsep, mendesain sareng ngalaksanakeun sagala rupa tampilan visual sareng ayana digital pikeun taun 2019. Nalika acara nyobian ngadorong wates dina ruang téknologi, aranjeunna mendesain sistem anu tiasa ngawakilan yén ngalangkungan visuals sareng imbibe panongton kana pangalaman sacara holistik.

Pangakuan

Ngeunaan A' Design Award Beusi

MAU Vegas 2019 Acara mangrupa juara A' Design Award Beusi, pangakuan anu bergengsi anu dipasihkeun ka desain alus anu minuhan sarat profésional jeung industri anu diharepkeun tina kréasi anu dirarancang alus. Para juara Beusi nunjukkeun kaahlian anu hébat, spésialisasi anu luhur, pamahaman ahli jeung kamampuh kréatif para kréatorna. MAU Vegas 2019 Acara diharepkeun jadi kréasi anu dihargaan, dikagumi jeung dipikanyaah anu praktis jeung inovatif. Desain juara A' Design Award Beusi ieu ngalebetkeun prakték pangalusna industri sarta ngabogaan ciri téknis anu mampuh pakait jeung pangweruh praktis jeung bakat. MAU Vegas 2019 Acara dihormat pikeun katelitianana sarta dirarancang pikeun méré paningkatan kualitas hirup anu mantuan ngajadikeun dunya tempat nu leuwih hadé.

Di Balik Désain

Kit Pers

Krédit, anggota tim sareng detil téknis anu disayogikeun ku désainer.

Sipat Unik: Mobile Apps Unlocked or MAU Vegas is the world’s leading mobile apps event. It attracts the biggest brands from Silicon Valley including Spotify, Tinder, Lyft, Bumble and MailChimp to name a few. We were given the mammoth task of conceptualizing, designing and executing the entire event’s visual appearance and digital presence for this year's event. As the event tries to push boundaries in the tech space, we designed a system that could represent that through visuals.
Tag: neon, grotesque, gradient, blends, fluid, tech, mobile, typography, glitch, apps
Téknologi Produksi: The designs were conceptualised on paper and then created digitally using Adobe Illustrator and Sketch. The implementation was handled by the client on location. Houndstooth worked endlessly to provide all design collaterals in the dimensions required, which were then printed or projected at the venue.
Tantangan Desain: The biggest challenge was to create a design guide which can be completely scalable. The designs were printed on several different materials like cloth, canvas, vinyl etc and it was used on every digital screen as well including mobile screens, backlit screens, led panels.
Panalungtikan: Online research to understand the audience and create an experience for them which will be relatable yet inspiring. We created several different options and experimented with grids, type, colours, and patterns before finalising on the finished design. We also pitched the experiments to people from various sectors to get their feedback. The final result was highly appreciated for its tangibility and uniqueness.
Inspirasi: The collaterals were built using bold grotesk typography and neon colours to represent the dynamic and ever-evolving mobile tech industry. The illustrations were also inspired by Dan Flavin, the American artist known for his minimal light installations.
Durasi Proyék: The project started in Jan 2019 and finished in April 2019, and the event took place in MGM Grand, Las Vegas in May 2019
Alur Operasi: The audience interacted with the designs in several different formats such as signage, brochures, registration counters, escalators, giveaway bags, presentation screens, walkways, windows clings, etc. By using the designs everywhere the audience was completely immersed with the brand and could relate to its essence of grandiose and magnanimity.
Anggota Tim: Shyamlee Jagtap